Conversion Help - 56 visitors - 0 converts

[Shmaggity]

Hi Guys,

I'm having a terrible time getting conversions, and you know the worst part? It is a FREE service I am offering!

I am currently using Facebook Ads and Adwords.

Facebook - 30 clicks last 7 days
Google Adwords - 26 clicks last 7 days

For facebook I'm only using a $10 budget/day right now, but as you can see traffic isn't the problem, its conversion.

Hopefully you guys can provide some feedback on the landing page.

canadarates.ca

The points I am attempting to get across is in the message are....

-simple mortgage application (without inputting critial data like birthdate, SIN, etc)

-FREE service

-What we do is present their application to 250 lenders/agents/brokers - i.e. there are lots of people to choose from, and the competition enables they are getting the best possible mortgage rates.

-no obligations - they can get a bunch of offers and walk away.

In my opinion, perhaps I am missing some critical trust indicators? I don't know...

Appreciate you taking a look.

Cheers

[officer_dibble]

It seems to me that you are offering a mortgage price comparison tool. Perhaps you should take a look other similar tools for inspiration eg:

http://www.moneysupermarket.com
http://www.confused.com
http://www.comparethemarket.com

Note the above are UK examples - there might be Canadian services out there.

Emulate the best perhaps?