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#1
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Hello everyone,
as a follow up on my previous post I decided to work out one of my ideas a bit more thoroughly and came up with this. I'd really appreciate it if some of the experts on this site (and there are quite a few) could say something about it. I think there's a huge need for ready-to-use materials in CLIL education, which is not yet made available on large scale. I couldn't find a lot on the internet and I know people who create concent but do not post it online in any way. I thought of creating an online database with content for which teachers have to pay a subscription fee to be able to access. Schools can also by a subscription (monthly and yearly) so they can have a maximum number of teachers of their schools to be able to acces the site. The content will have to be added with help of other teachers. Teachers that put up content in the right format will be able to access the database for a certain period of time for free. A few questions: 1) Do you think this will generate enough content or do I have to make this offer for content-generating teachers more appealing? Also, when schools have subscription, what do I give the teachers that add content from that school? 2) How do I make sure that the level of the content is sufficient? If I have to check every single addition it can be time consuming. 3) Should I use google ads on such an 'official' site? I've already written a book with math instructions years ago, so that can be used as an example for people who want to know what the content will be. Thanks for your help!! |
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#2
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Is there no one who can give me some feedback on this muse? I'd really appreciate it..
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#3
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Well, I'd say test it out first. Ask teachers if they'd be willing to buy a subscription for such a thing. Also, get in touch with schools and see what their budget is (I'd recommend private institutions). And, in my opinion, teachers typically don't have that much money, so your site would really need to be worth it for them to sign up- make sure you have the initial content to survive. Perhaps start by selling off ebooks or lesson plans or something that would be a part of this site, and if that proves fruitful, start piling on more and more until it becomes the huge database of knowledge you're hoping for.
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#4
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Lunarion,
You have a decent shot at making a success of this idea. What you need first is to incubate a nucleus of active participants once your site is built. Personally, I'd create/assemble a foundation of content and then offer free memberships to the first 100 or more subscribers. After your recruiting drive, develop incentives for content submission. Meanwhile, send your site and a free membership while soliciting a review to editors at education ezines and periodicals as well as prominent individuals within your niche. Post your reviews to a simple membership style site homepage. With the reviews up, transition to paid subscriptions for ensuing sign ups. Then pay for a series of solo ads to mailing lists of educators as well as education magazines. Continue your advertising campaign until you start seeing signups based on referrals and cut the cord on the paid advertising if you wish to do this on the cheap. Just remember, treat advertising like an investment. Find an ad and audience that is profitable and repeat, repeat, repeat. v/r Lane |
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