How to find a niche market

[Sukie]

Hi all,

Finding a niche is a bit of a struggle for me, never sure if I'm limiting myself too much or going too broad. Feedback much appreciated.

I'm considering targeting "women with back pain." Too broad?

I am afraid that going more specific (i.e. female rowers/runners/equestrians/kettlbell lifters with back pain) would be too narrow. Advice? Suggestions?

Thanks so much friendly 4-hour people!

~ Sukie

[bma90]

Use the Google Keyword tool and look at the amount of searches done for related keywords. Then, look to see the CPC (cost-per-click) that Google charges advertisers for your specific keywords. This will help you see demand and the fact that people spend money in that particular keyword.