muse created - website critique

[tomjoad27]

hey, I have put together a muse in a small niche market that is geared towards professionals taking a particular test. the test is broken up into 5 separate sections so i have one product for each section. can anyone provide a critique of the website overall and the text in each section if possible. any help would be greatly appreciated.

www.larestudyguide.com

[Marcie]

I just took a quick read of the home page and noticed in section B there is a typo: "suprise" and also that is the only section that does not end in a period.

I'm not sure you want to start off with "Shake and Bake Publishing..." - it's not very compelling, but there are others here who are much better at that kind of critique Good luck!

[liam75005]

I like the picture and the feel of the page.

Just a few ideas :

Do you have any testimonials that you could put up on your front page ? Or is it just a test ?

Could you have any sample from the test in a form format rather than in pdf ? If it s a multiple choice, why don't you offer a free 10 questions sample that people could fill and that would compute a score after that ?

Where is the newsletter / email capture part of the website ?

Do you plan on offering a package for the full 5 parts of the quiz ? What differentiates each part ?

I agree with Marcie on the company name, it might not have to be the starting point of your sales pitch.

It s a great job anyway, and I really like your payment interface it looks very professionnal. I hope this will sell a lot !

[idahusker]

I like your site and the simple, bold layout with concise text. Didn't read the section samples (and I'm not a Landscape Architect), so I can't comment on content. One commerce-related item I like to see is a direct "store" link with all products (your study guides) shown so I can add all to cart on one page if I want multiple Sections.

On the multiple Sections idea. As a consumer, I'd be looking for a "price per item" reduction if I were to buy the whole set of similar items (this line of thinking may not apply to your market). I see you have Sections A, B, and D listed for $29.95 and Sections C and E for $39.95. Do you plan to offer all lessons as a set for, say, $149.95...or some other price/combination of Sections that might convince your market to buy more than one or two Sections and present a greater value to customers who would buy all in one transaction? If you can ring a higher average dollar per sale in fewer transactions you can reduce some costs and free more time.

A concern with testing a more favorable pricing structure would be upsetting prior customers who bought at the higher prices (this was mentioned in another thread).

[tomjoad27]

thanks for taking the time to look at my site. Marcie, i can't believe i missed the simple spelling error. thanks.

i currently only have a contact us part on the website. i am working on a faq section that will also contain a email sign up within it.

in terms of the products themselves, the a, b and d sections are all taken at the same time of the year and the c and e tests are taken together as well. my ecommerce site allows me to group provide discounts and cross promotion within their website so i will definitely take that into account. would it be better to allow for the site to get a sampling of test data in the original format before creating cross promotions/sales or just jump into it now?

thanks again