How Do I Automate My Marketing?

[rimam1]

So I have a service business (offshore software development) and want to automate my marketing. Until now I've been networking and cold-calling to get clients with some pretty good success. The only problem is that I'm my own bottleneck. I hired a contract telemarketer to make my cold calls, and created a blog (http://SoftwareSweatshop.com) to differentiate myself from my competitors. Clients have responded to it extremely well; it's a real lead machine for me.

Now I want to know how to publicize it better. I leave comments on other blogs and have even pointed my PPC account to my blog. I think it's generating a little buzz, but it's still not getting me as many clients as I'd like.

Part of the reason for creating the blog was to automate my marketing, but now I'm working on trying to market the blog.

Any suggestions?

Thanks,
Raza

[jonparker83]

Have you thought about some sort of affiliate scheme where you could offer you affiliates a cut of your profits in exchange for sales leads?

[FreedomBuilder]

Originally Posted by rimam1

So I have a service business (offshore software development) and want to automate my marketing. Until now I've been networking and cold-calling to get clients with some pretty good success. The only problem is that I'm my own bottleneck. I hired a contract telemarketer to make my cold calls, and created a blog (http://SoftwareSweatshop.com) to differentiate myself from my competitors. Clients have responded to it extremely well; it's a real lead machine for me.

Now I want to know how to publicize it better. I leave comments on other blogs and have even pointed my PPC account to my blog. I think it's generating a little buzz, but it's still not getting me as many clients as I'd like.

Part of the reason for creating the blog was to automate my marketing, but now I'm working on trying to market the blog.

Any suggestions?

Thanks,
Raza

It all boils down to CONTENT. You need to create great quality content and ideally package it into a "viral" marketing medium -- meaning *something like* rebrandable ebooks/reports/articles that entices and incentivises readers to "pay it forward". So jonparker83's suggestion of an affiliate program might fit this bill.

Consider the 'Funded Proposal' (thanks Joe Schroeder), where you create great quality content (real valuable stuff for your target market) and actually SELL IT as something like an ebook, wherein SoftwareSweatshops' services can be linked and found.... Know what I mean?

James
FreedomBuilder