Do e-books, etc. really sell?

[benjamincash]

Has anyone on here had any real success selling information products? I can't seem to find any concrete information that supports the marketplace for e-books, etc either way.

[MiniBlueDragon]

Personally since I started looking into Web Marketing I've purchased around 10 eBook-type products.

Also I have a signature in one of the forums I haunt which has two links in it for two eBooks and thus far I've had 5 sales of them (over about 4 weeks) which isn't a great deal until you realise that I've not done any "active" marketing of those products.

[KJCB]

MiniBlueDragon,
What are your price points on the ebooks, and do you have any additional info/links on the pricing aspect? Thanks!

[Josh Hillis]

I'm a personal trainer who specializes in losing the last stubborn fat - I wrote a book about that and it's selling really well. While I'm not making a full time income selling it right now (I have to keep my day job, which I totally love) it would be more than enough to live on a beach in Thailand.

There is definately a market for e-books if you can provide a lot of value and people can find you. In fact, if you can deliver what people want, then the WHOLE GAME is just getting them to find you.

Josh

[RayBurton]

I'm in the same field myself. Do you have any suggestions as to how you can get those people in front of you?

Adwords works well for me however you have to watch your stats as most bids are hitting up around 35 cents so your conversion has to be good if your book is selling for under $35.

Article marketing sends a bit of a trickle in according to web stats but I was wondering if you had any other suggestions.

Have you tried print adverstising with any success?

Tom Venuto said that his real push came from JV's....anyone up for cross promo?

[MiniBlueDragon]

All of the eBooks I've purchased thus far have been for the purpose of learning and acquiring products that, should I choose to, I can sell. Not one of them was over $30. The actual range was from $7 through to $30 but normally they are on the higher-end of that bracket.

As for the eBooks I've sold from only a signature link they both go for $30 too :)

[searstower]

I'm in the same field myself. Do you have any suggestions as to how you can get those people in front of you?

Article marketing sends a bit of a trickle in according to web stats but I was wondering if you had any other suggestions.

Article marketing, when done right, actually brings in quite a lot of traffic for me.

I also use blogs and RSS feeds on well-planned out keyword seeded websites, but if you are using good keywords for your articles and submitting them to high-ranking directories, you should be getting at least 50 new unique visitors a day after a submission goes out.

[searstower]

MiniBlueDragon,
What are your price points on the ebooks, and do you have any additional info/links on the pricing aspect? Thanks!

I've bought at least 15-20 ebooks in the last few years.

I've typically paid $15-49 for a simple ebook. On occasion, I've paid as much as $97 though, but only for books that had a no-questions-asked guarantee and promised lots of superb value.

[Erik]

I tried to get an answer on this earlier in another thread, I'll see if I have better luck here, it's related to selling through Clickbank:

Here is quick and fast way to find a product to sale:
8. Pay out at least a 55% affiliate commission and make sure your
affiliates make at least $27 or more per sale.
Matt
Can you elaborate on this Matt, I understand it's good to have a good margin and for the affiliate to se that they're getting good money and I also understand it's a good idea to sell "premium" product as Timothy mentions in his book.

But setting a price of 50 $ on a ebook (the product I'm thinking about doing) seems to be a tad bit steep no? I understand that there's the whole concept of perceived value as well. Thankful for any explanation.

[VitaminD]

My eBook, almost finished, is set at the price of $90 right now, which it was during testing. I even included the price in some of my AdWords campaigns, and people still clicked through.

It will have a no-questions-asked guarantee, except that you have to fill a "feedback" form out so I know why they wanted their money back.

For me, I'm doing a eBook that has piano lessons in each chapter, with 90 chapters. So it's a catchy "one lesson for one dollar" kind of thing. Way cheaper than regular lessons.

[soulstice]

It will have a no-questions-asked guarantee, except that you have to fill a "feedback" form out so I know why they wanted their money back.

That's a great idea, VitaminD! That way you can "tweak" the content for an even more targeted second edition or--if there's repeated mention of a specific reason/topic of interest--get ideas for a companion eBook or a "special" standalone newsletter.