View Full Version : Need MUSE Marketing/Visitor to Buyer Conversion Help
09-25-2011, 10:32 PM
I am new to the blog and need some marketing help, visitor to buyer conversion help, and general advice for my site.
It is called VendASnack. (vendasnack.com)
VendASnack.com is an online vending machine targeted towards businesses, schools, and fundraisers. We deliver 24 snacks for $24 with free shipping. We have a selection of over 200 snacks to choose from.
Any advice you all could give would be greatly appreciated. Thanks
Here is some info on the company.
VendASnack Ecommerce Spotlight (www.youtube.com/watch?v=GvTM2RtN3vo)
09-25-2011, 11:27 PM
Love the concept of the site, but a little unsure what you're ask of. Are you asking on how to market such a site to your target market group, or how to increase the amount of conversions that you are currently getting with the amount of visitors that are arriving at your site?
Going through the site though, it was a little confusing with some aspects personally; if you'd like here are a few things that kinda turned me off a bit:
When looking at other pages away from the home page, it was tough trying to get back to check out all the delicious treats again without clicking the back button 3-4 times. Maybe add a home navigation button to make it easier on the customer.
Also when I added snacks to the checkout side bar, it really didnt show the price with the amount that was being ordered. Not sure if thats a big deal or not, I sorta enjoy seeing how much I've spent when budgeting.
With the "Corporate Orders", 100+ order marks, the shopping cart doesn't add in the discounts for you, you need to go through an entirely different process, and even when-you are unable to order right away. Doing this might turn off some of the larger clients, it's an extra barrier they have to cross.
Also try to have your blog a little more utilized too. You only have three articles between May and September. When you have a larger target base with an email or facebook/twitter group you can always ask them what they want to hear about, and then post a tweet about the article being live. You can save the discounts for special occasions later as a promotion to your customers.
By asking on how to incorporate more traffic to your site look to social media websites. A niche like this you're bound to find lots of people looking for snacks, Facebook alone would be a nice starting point. Find groups of students and workers and attract them to your site.
Also use sites like http://www.runningintheusa.com/ (http://runningintheusa.com) and other sites that have huge organizations and fundraisers and contact them personally or through a Va and offer specials for providing snacks during drives and races.
All in all, your conversions will increase with an easier to navigate site, more targeted visitors (we're unsure what your conversion rate is with the amount of people that are currently coming to your site), and a cleaner way to cash out.
Hope this isnt too much and helps a little.
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