Reselling versus licensing

[lach]

Hi all,


A question about reselling goods bought at wholesale:

I've identified a product and a market to 'transplant' it into. I've also found a wholesaler for the product. What I essentially want to do however, is re-name and re-brand the product to make it more attractive to my market. I will effectively be promoting a specific application of a more general purpose product. Does this come under the umbrella of 'reselling'? Or is that more of a licensing situation? I.e. would I need to negotiate that particular marketing with the wholesaler? or is it all fair game?


Cheers,
Lach

[TimW]

It's not reselling. the wholesaler will have nothing to do with this...it's the manufacturer you want to contact to have them do an OEM (original equipment manufacturer) agreement with. All a wholesale does is buy from the manufacturer to deal with retailers/resellers like you. Sometimes manufacturers will deal directly with retailers, but once they get big enough, they use distributors/wholesalers to do that. Wholesale (and OEM) purchasing will likely require significant investment if you're looking to rebrand the item.


TimW
Phoenix