TimWieneke
02-04-2011, 07:15 PM
I bought 4 Hour Body and 80/20'd it. I figure I learn the 15 minute female orgasm and who needs the other 80% of the book? :D
Seriously, this book was an excellent, quick marketing lesson. People buy a book or product for the 20% that applies to them. This is why Tim's books appear to be disjointed bits of information on seemingly rather random topics. He's simply collecting the 20% of information that appeals to different markets and compiling them so that Group A buys the book for the 20% that appeals to them, Group B buys it for the 20% that appeals to them, etc...
Very smart way to put an info product together. It changes up my strategy for something I've been working on the past year.
Seriously, this book was an excellent, quick marketing lesson. People buy a book or product for the 20% that applies to them. This is why Tim's books appear to be disjointed bits of information on seemingly rather random topics. He's simply collecting the 20% of information that appeals to different markets and compiling them so that Group A buys the book for the 20% that appeals to them, Group B buys it for the 20% that appeals to them, etc...
Very smart way to put an info product together. It changes up my strategy for something I've been working on the past year.