Google ads on the side of your site?

[gamalicious]

Hey y'all,

Is anyone planning on adding Google AdSense to the sides and top of their pages for added revenue? How much do you expect to gain from it (monetarily)?

Personally, I am questioning it because I've always thought it was a bit cluttered and unprofessional, but the added income might be nice and offset any PPC that it costs to bring visitors in.

Thoughts?

Chris

[webgal]

Well, if your selling a single product, you'd basically be advertising other similar products based on the key words. In other words, you could take people away from your site and you're placing competition right in their faces. Google adwords does not open in a new window and it's doubtful you'd make enough to offset the costs. I think it would be counterproductive to the venture.

If you or anyone does a google adwords campaign, do go in and block domain parking sites and link farm sites. These are not legit leads (long story). If you have access to say awstats, you'll see where your traffic is coming from. Stuff like coogle.com. I noticed "visitors" from these sites registered all of 1 or 2 seconds on the site, clearly not interested parties but paid clickers in my opinion. Those bogus clicks really run up your adword budget but don't bring in qualified interested parties.

Once you've identified sources of questionable lead clicks, you log into adwords and "filter" out these sites.

[shultice24]

I am using adsense on www.oildummy.com , but it is strictly an informative site so it will be my main source of revenue.

If you are selling a product, you need to consider this. Each person that clicks on an ad most likely will not purchase your product because their attention is now with the advertiser. So it makes for a tough decision. If you average $.10 a click and you have 100 clicks, you just made $10, but what if out of those 100 people, you lost 1-3 customers from your site because they were redirected to a competitors product instead of yours?

[jetpacklife]

considering that google adsense is my primary source of revenue, I can certainly recommend it.

You can reduce the "clutter" of it by using smaller units and blending them better with your site. (use a border color the same as your background color)

it's not going to offset you ppc costs much though unless you're really upconverting people. Adsense works best on SEO'd sites.