Please critique my muse

[DaveyLoos]

All,

I have an idea for a muse: where I live, there is a growing trend in alternative therapies/wellness and well-being .... not only for humans but also for horses. People love horses and whish the best for them (I do not live in the US). Now, one of those new therapies is "low level laser therapy for horses". This kind of therapy can be used for treating surface wounds and inflammations and so on. At the moment, not too many people do that, but there is some interest from vets, and so on. Besides that, there is this whole trent here about "natural horsemanship". Myself, I have a lot of laser knowledge...I did my Ph.D. on laser physics, then I started working in a laser company. My wife has a lot of knowledge on horses. So my muse is: writing a book on "laser therapy for horses". At the moment, there is not a single book about this topic in my language. The only thing is...it would cost a lot of effort to write a book about it, maybe a year of writing. If it does not sell, then I wasted that time. Once the book would sell and stimulate interest in laser therapy, I would add lasers to the site, coming from a dropshipper.
How´s that for a muse?

Please comment? Would such a book also be welcomed in the US in English?

Davey

[kamakiri]

I think you have a great idea but a really bad strategy.

Edited for content.

[DaveyLoos]

Thanks already for helpful suggestions. BUT, I cannot agree on everything you say of course. Here are my comments:

1) How many people are actually going to buy such a book? Well, I can not forecast that. But I do not believe that this is a very small niche. I think that it is a topic where the interest can be grown and stimulated. I believe that more than 5 books can be sold on the topic. First of all, consider all veterinary doctors who could be interested in the topic, consider all alternative centres for horses where they are doing alternative therapies with horses. No, I think there is an interest of more than 5 books to be sold.

2) Writing a book timeline: Probably it can be done in two months, but at the moment, I am a full time employee, and besides that I still have other obligations that I cannot free myself from. Hence, a year may even be a tight deadline.

3) I used a laser on my horse and it died: Consider this: I used brainquicken and I started heavy farting, I bought your DVD and it fell on my foot and now it is broken. It will be a book that describes current existing laser therapy, the results that are obtained with it and so on. It will be an informative work that aims to familiarize vets for example with the concept.

4) You did not read well. I said: at the moment, there is not a single book on the topic IN MY LANGUAGE. I do not live in the US or UK, so books enough in English, but not in my language.

So still, the issue is: how to know whether there is a market for such a book?
Thanks though for your suggestions.
D.

[kamakiri]

OK. I will waist no more time with you then. Check a few facts on books. How many sell fewer than 5,000 copies? 95%. Did you look at lulu.com? Get a clue dude.

Disagreeing with a sarcastic comment about only selling 5 copies is waisting both of our time.

Do some calculations. Sell a book for $20, how much do you get from each copy? Even collecting all $20 means that your book will not make more than $100,000 total sales. That is selling an entire run of 5,000 books. Typical royalties run about 10%, so that is $10,000. The numbers aren't there.

Taking a year to write that book, then another six month to sell 5,000 copies translates out to $550 a month. You would be better off selling Amway.

My other suggestions, the ones I just didn't mention the first time around are learn to spell, learn to proof read, learn proper grammar, and learn how to make a logical argument. Without that your book will not even get published. For example, how 'lasering a horse' is 'natural horsemanship is beyond me.

ps Lasering is a technical term I invented for the process. I assure you it has some meaning, what the heck is a whish?

[Marcie]

I would suggest making a list of keywords and using Goggle's estimator: https://adwords.google.com/select/TrafficEstimatorSandbox to get an idea of your market (you can choose specific languages/countries).

I am assuming you mean an e-book? I think it's a good idea that you sound passionate about. You could also consider writing an outline and trying to find a professional writer to actually put it together.

Also assuming English is your 2nd language, I think your grammar looks fine.

Let's try to be constructive, please, thanks!

[laniers]

Sorry but I see no market for this book. If you want to test the market start a blog and see how much traffic you can get. From this you might get an idea for something else that may be more lucrative.

[wildsoul]

I work with medical spas (for humans) and understand a bit about lasers, as well as the buying-patterns of physicians. It's not the same as veterinarians, but I think my perspective is probably on track..

-The niche seems too small to be viable.

-Physicans only accept training from peers/scholars who have
a. Big credentials.
b. Actual experience.
c. Been published in medical journals (would not take an ebook seriously)

-You profit margin for a small niche like this doesn't seem worth the effort.

-If you sold lasers, maybe it could be viable.

-Physians will not buy a laser machine off the internet, without having seen a live demonstration at a tradeshow or a reputable equiptment dealer.

-With medical liability insurance & laws the way they are, I don't think a physician would risk their career on advice that comes from a non-US source who hasn't already been working with lasers on horses for awhile.

Don't mean to bring you down, but I think these things are unsurmountable.

[NRFLA]

Sorry but I see no market for this book. If you want to test the market start a blog and see how much traffic you can get. From this you might get an idea for something else that may be more lucrative.

I have to agree with laniers on this one. And instead of writing an all inclusive e-book, do newsletters or drop a chapter at a time to build some credibility, then try to leverage something with your blog/forum membership.

[nucleus]

Do a how to video instead, bundle it with a Vetro laser or similar.

Nucleus:D

[BrettnAustin]

I agree with Nucleus on this one. I'd add...create a capture box and capture their contact info. Even if there isn't a large enough market for this you can sell the leads you get to laser manufactures...OR....better idea write a short ebook and give it away free. Build your credibility and then contact the leads yourself and then sell the lasers to potential buyers. Follow-up with them in the future to find out what their needs are and then build products around that while continuing to find ways to provide value.