Selling advertising - easiest way to add to site?

[sgodfrey]

Hello,

I am working on an idea that would be a web-based tool for a targeted niche. I'd like to offer it for free or at a low cost to build up more users, then offer advertising targeted to the niche. I am aware of Google AdSense but was hoping to be able to integrate richer, banner-style ads at the top and/or on the sides. I saw on Weebly that they can offer AdSense but they want half the ad revenue.

I haven't started working on the site yet because I'd like to us a platform that will be easy to include this at a later date. Can anyone offer suggestions on a good platform for building a site that has forms and a database behind it, and can also have ads on it?

Thank you!

[jetpacklife]

First off, I'd recommend Google Ad Manager over just plain AdSense.
Ad manager can automatically include adsense ads, but also lets you sell some of the inventory for higher prices.

As far as what software to use on your site, that sounds like a bigger problem... no matter what you choose, they should all support ad manager.

Maybe you should start a new thread with what requirements you have for your database..