Format of blog broadcasts- HTML or text

[EdMarriott]

Hi. I use aweber to blog broadcast new content on my site to my list.

At the moment, I have both an HTML template and a text one.

Most people have HTML enabled email, so get the former, however, on reflection, every email marketing campaign I've every signed up to uses just text emails.

Is this because they are more effective or just easier to not screw up?

Thanks in advance.

Ed.

[seth121]

The CSS or emails with designs on them have a tracking code. The problem when you are sending emails with tracking codes is that it may get flagged as spam by certain servers. Tracking codes are great for tracking how many people opened your emails or where they were when they opened it and what not.

When people use plain HTML emails it does not have a tracking code so they have to track everything by hand. The benefits of this is that there is less of a possibility that it will get flagged as spam and potentially blocked out by private or certain servers.

[seth121]

Sorry plain text* for the second paragraph not HTML

[EdMarriott]

Seth, thanks v much!