Perfecting sales of a software product

[oizzio]

Hello,

I have a MUSE up and running for a few months now...

It is a software product that allows you to manage FAQs on your website. It is targeted specifically toward ASP.NET developers and website owners.

http://asp.net-faq-manager.com/

It is selling...but the sales are slow.

I know SEO and link building pretty well and appear in google for my keywords.

I have been using google adwords at a cap of $150 per month with little success, it seems that people just click and google eats my money.

The site does get traffic but people are not pulling the trigger and purchasing.

What can you recommend I do to increase sales?

Do you see any roadblocks on the website that put up a 'stop sign' ??

[deanypop]

The words "per site", right under $69.

OHMYGODBUTIHAVE100SITES!

No one wants to pay $6900 for their 100 sites. Obviously, you are trying to market to one-off folks/newbies... Buuuuuuut, even they will skitter away from pricing models that scream "pay as you go".

A better idea would be to offer a second product to the people who buy, say, a "$69 site license" of your faq product, rather than trying to sell the faq manager over and over. Realistically, the most you can expect would be a single sale to each person, anyway.

Another option would be to lower the price of multiple licenses... 1@$XX, 2@$XX-5 ea, 3@$XX-10 ea, etc.

Failing a change of business model, reduce the friction on the buy button... change it to something like "Buy now for $69" or "From Only $69" (I prefer the first), and then put the details on the purchase detail page.

Just to keep things fair, I have to admit I didn't read a single thing on the rest of the page. My eyes got glued to the price as soon as I saw it. ;) Let me take another look...

Front page is pretty loaded up. I'd clean it up/cut down the text/move to separate "features" page, etc. Also, back to the buttons - demo goes on top of buy (because I want to try it first), and maybe add "now" on the end of both (try NOW, buy NOW).

Playing around with the demo itself, I can say that it's not terribly flashy. Anything you could do to customize/make the demo itself look cool will also turn heads/get sales.

But, more than anything, check your logs. If you use Google Analytics, do the overlay view, and see where people are clicking... Let them tell you what they do when they get to your site, and focus on improving those places first, then working on all the things you WANT them to do that they aren't doing (yet).

I use that order on the "boost your strengths" principle... You may be able to see quicker rewards from improving what's not broken before you get into fixing, which may take longer to suss out.

Just some ideas! Feel free to ignore, or wait for better (given the folks on here, I'm certain there are many more experienced folks than I).

[deanypop]

your screenshots section has no screenshots. ;)

[Marcie]

Do you have the content network turned on? Turning it off may give you more qualified "lookers".

[oizzio]

Thank you very much for your honest opinions!

We are offering a free copy of the Asp.Net Faq Manager to the first 15 4HWW readers that are interested in the FAQ management software.

How do I get the software?

Visit: http://asp.net-faq-manager.com/support/submitFaq.aspx

Fill out and submit the form. Tell us a little about your website (include the URL) and be sure to include the code "4HWW-FAQ" in your submission.

Whats the catch?
There is a link to our website (in the footer of the web pages) that we ask you to keep active, linking to our website. And... we ask that you provide a positive testimonial. Thats it!

Thanks again!! We look forward to hearing from you.

[laniers]

I think the issue is "how many people people view FAQ creation as a problem needing a solution"? It doesn't matter how good your product is, if no one is looking for a solution then they will never buy.

[Ibanez]

I have been using google adwords at a cap of $150 per month with little success, it seems that people just click and google eats my money.
You are probably not targeting the traffic enough. You really need to track what keywords are getting you sales and what are not.

Plus redo your landing page.