seth121
05-26-2010, 05:38 AM
Have you ever noticed how a horrible site seems to be ranking in the number 1 position in Google. It could be the quality of backlinks that they have pointing back to their site that give them the ability to rank so high. Link building is one of the most important parts in having a successful website. Especially when trying to gain ranking on the search engine. The Google algorithm places much of it’s weight in the quality of links pointing back to your page(off-page optimization). In this post we are going to go over some techniques for link building that may help you gain a competitive advantage over your competitors.
Does posting my link in as many places as possible give me a higher ranking in Google?
No: One way of looking at links is that links are “votes” and these “votes” pass an “x” number of votes to your page. But it’s not the number of votes that matter it’s the quality of votes. In other words a “link” or vote from a government website holds more authority than a normal link pointing back to your website. Linking allows page rank to be passed onto another site. For instance a page with High PR and few links in the current body can pass quite a bit of page rank to your own page. Being that they allow DoFollow links. Try to avoid spamming links as Google can pick up on how many links are done in a day or week. If it exceeds an “x” amount then you risk the chance of getting de-indexed.
Also Google likes natural/organic looking links. So when posting links on various sites, it’s good to mix up your anchor text with various keywords to give it a more natural look in the search engine. If you have a hundred links pointing back to your website and all the anchor text are exactly the same then it’s recommended that you modify them to have some variations so it does not look like you are intentionally spamming links.
Avoid link farms and directories that require you to participate in reciprocal link building. Many times you will get very little credit for these links and many directories that require you to do reciprocal linking have pages that either never get indexed so you get no credit or have funny redirects which causes you to not get any juice from their site. The best places for links are on blogs that allow Do-Follow and authoritative websites that have their pages frequently indexed. A great tool to use for finding blogs or websites that allow DoFollow links is the firefox addon called “NoDoFollow”. This plugin allows you to check whether the links on a page are DoFollow or NoFollow by highlighting them a certain color. Also try to avoid sites that are not updated frequently. It’s a good chance that their pages rarely get indexed which will give you no juice back to your site. You can use “SEOquake” firefox addon to see whether Google, Bing, or Yahoo! has indexed a certain page.
Does posting my link in as many places as possible give me a higher ranking in Google?
No: One way of looking at links is that links are “votes” and these “votes” pass an “x” number of votes to your page. But it’s not the number of votes that matter it’s the quality of votes. In other words a “link” or vote from a government website holds more authority than a normal link pointing back to your website. Linking allows page rank to be passed onto another site. For instance a page with High PR and few links in the current body can pass quite a bit of page rank to your own page. Being that they allow DoFollow links. Try to avoid spamming links as Google can pick up on how many links are done in a day or week. If it exceeds an “x” amount then you risk the chance of getting de-indexed.
Also Google likes natural/organic looking links. So when posting links on various sites, it’s good to mix up your anchor text with various keywords to give it a more natural look in the search engine. If you have a hundred links pointing back to your website and all the anchor text are exactly the same then it’s recommended that you modify them to have some variations so it does not look like you are intentionally spamming links.
Avoid link farms and directories that require you to participate in reciprocal link building. Many times you will get very little credit for these links and many directories that require you to do reciprocal linking have pages that either never get indexed so you get no credit or have funny redirects which causes you to not get any juice from their site. The best places for links are on blogs that allow Do-Follow and authoritative websites that have their pages frequently indexed. A great tool to use for finding blogs or websites that allow DoFollow links is the firefox addon called “NoDoFollow”. This plugin allows you to check whether the links on a page are DoFollow or NoFollow by highlighting them a certain color. Also try to avoid sites that are not updated frequently. It’s a good chance that their pages rarely get indexed which will give you no juice back to your site. You can use “SEOquake” firefox addon to see whether Google, Bing, or Yahoo! has indexed a certain page.