New MUSE testing HELP!!

[DevinFord]

hey guys, i just started testing via weebly and a setup page, but I am getting barely any clicks (11 a day if im lucky) and no "sign ups" i do truly believe this product is marketable.

the website is crossfittraveling.com, and the product is a combination of manuals, DVDs and quick start guides for maintaining your CrossFit performance over vacations and traveling.

I am a CrossFit competitor and trainer. I have been crossfitting for 3 years and am pretty well known throughout the community. I myself love to travel and want to badly, but one thing that haunts me is how will i keep up my performance and still compete to be the fittest in the world? (The CrossFit Games). This is the exact product I created and will have DVDs showing how even in a hotel room with no equipment you can still be the fittest in the world.

I am in the middle of changing it from CrossFit Travel, to CrossFit Home and Travel, to include home workouts.

any help would be great!

[AlexMoen]

Such minor changes to your name are going to yield almost no results. How are you driving people to your site? Simply putting up a site will typically receive little attention. If you're already well-known in the community it should be simple to turn people on to your product. Do that and re-think your advertising strategy.

How are you testing? What is your site address?

By the way, I think your idea is cool. I used to do the Navy Seal crossfit workout before I started traveling, but I've found many gyms abroad are sub-standard for regular exercises, much less a good crossfit regimen (and they're expensive too).

[DevinFord]

Thanks alot Alex thats a great point about the name change. the web address is [URL="http://www.CrossFitTraveling.com"].

I am using ad words to test traffic to the site. The reason I am not reaching out into the community yet is because i want to see how the standard traffic would be without my outreach. I wanted to see if it could be automated without my imput into the community and to see how many people would buy it weekly without me personally reaching out. After it seemed successful I was going to then dive into the community to boost sales. Does that make sense?

I planned to test it for a week with adwords to drive traffic. I would see how many people sign-up (with there name and email address) after clicking "buy now" on the second page which tells the customer the price.

heres the best add I have had so far:



Crossfit Travel Workouts
The Best Way to Travel and Still
Smash PR's!, 110% Garenteed
www.CrossFitTraveling.com


BTW thats great man, were you a navy seal?

[jwmares]

You have a quite a few spelling errors and your grammar is not right in several places (for example, you mispelled "materials" on the page I got to after clicking the Buy Now button). Also, the font and site layout give the impression of an amateur website. I would suggest correcting a lot of these easy mistakes to see how you convert.

[DevinFord]

Thanks For that! Ill fix it right away, how do you feel about the layout, as in the headlines and such, I took it right off the usual online sales page, because that is all I knew how to do, what would you recommend?

[jwmares]

I would recommend creating a color contrast between the side borders and the basic text. I would also use a larger font that is not TImes New Roman for the main body of the webpage. Otherwise, clean up the grammar and see if things improve.

[Mélissa]

A great sitebuilder is www.wix.com. It's really very easy to use and you can customize everything as you wish. For me I clearly prefer it much more to Webbly.

Good luck ;) !

[DevinFord]

Thanks a bunch guys! Wow wix really is a great site, thanks!

I changed my adds up, and made them available more globally and added some vague keywords such as "crossfit" because there are no searches yet for crossfit travel or such, (well there are, just few). My clicks sored, im now getting upwords to 80 clicks by half day, with my cpc not going over $.20.

However the problem is im still not converting, the average time they spend is 1 minute on the webpage, which means they begin reading it and somewhere half way down the page they leave.

Not really sure what to do here, I keep changing things to see if itll work better but i feel like im missing something, any tips??

[DevinFord]

Oh, and one more thing I forgot to mention, about 90% of those clicks I am getting are through "content" searches and NOT search engine searches, does this make a difference?

[killarney1970]

It sounds like most of your click are "curiosity clicks" coming from the content network. You should really only advertise on the search network if you are new to PPC. The types of ads and strategy should be very different for content vs. search. Leave content alone for now.

You will do much better at PPC by narrowing your market, understanding your customers (and how they search), and learning a little more about PPC strategies. Here are a couple of links to help out.

http://www.roirevolution.com/blog/
http://analytics.blogspot.com/

[seth121]

For your PPC campaigns you can do better keyword research or find out what keywords your competitors are using. Also change your PPC to do exact keyword phrase instead of broad phase to increase conversions. When you do PPC campaigns and have to bid on keywords so you may have to build your CTR rate because this is what will effect your cost. So the more CTR you have for a specific campaign the cheaper it will cost you. Also exact name phrases have more CTR than broad ones.

If you need more information just let me know