Help understanding Overture search results

[OneOfEm]

OK... I'd just like a little clarification to make sure I'm looking at this the correct way.

My keywords don't come anywhere close to fitting the example of Tim's Speed Reading product. The best keyword combination only has a monthly Overture count of 1730, and the tail drops off quickly.

Using averages and the musemath formula, I could expect .926 sales a month with this single keyword. Of course, I would hope that since my competition is all non-specific from the searches I've done, my CTR could be higher than the 1% I used to calculate the result. Given the related keywords and their results along with my pricing and costs, I could live with a CTR of 5%+. However, I don't know how realistic that CTR is.

The problem is that to continue down this road, I have to rely purely on my gut instinct rather than industry averages. I'm wondering if I might be more productive taking a couple of steps back and re-thinking my niche.

Are higher CTR's realistic enough to spend the time and money on setting up a trial site/PPC campaign, or would my time be better spent with a product that better fits the "mold?"


-OOE

[Marcie]

You might want to try running your keywords through Google's estimator tool because it will tell you how many clicks to expect on your budget. I like to use this http://tools.seobook.com/general/keyword/ because it suggests keywords, then you can click through to Google Traffic Estimator from there.

HTH!

[OneOfEm]

Is the CPC estimate on the Google page shown above reasonably accurate?

[Marcie]

yes, in my experience. one thing is, once you start running ads I think they calculate your ads as "more competition" and the click price goes up a little :/

[OneOfEm]

Guess I need to find a less-expensive niche. :rolleyes:

[Marcie]

OH! Also make sure you enter a limit on how much you would like to spend per click, play around with it, you likely can still get a good position (1-3 and 4-6 are good) for a much cheaper price.