Ready to start testing with adwords-Help needed

[FreedomTrading]

Hi Fellow 4HWW'ers,

I have a software program that is ready to be programmed and I need to test the market to see if there is a market for it.
Could someone give me a few pointers to get started?
I would like to test with a bigcommerce trial and use google adwords.
What I need most help with is a landing page.Where do i start?? :confused:
Looking forward to your answers:)

[brettburky]

As for landing page design I would suggest a couple of key factors. These come straight from the mouth of Google and the other search engines.

1. Make sure that you have just ONE offer per landing page.
If it is for a newsletter or a product buy have one offer. Preferably some sort of email sign up for a free report. The purpose of this is because you don't want to lose a potential lead, just because they didn't want to buy. So best to get an email to market to later.

2. Repeat what you spoke about in the ad on your page. You want to make sure that you fulfill the offer you advertised, Google will hit you with a bad quality score otherwise. So put it in the headline.

3. Have a Privacy Policy and Terms and Conditions and a Contact page. Google doesn't like when you don't tell them what you are going to do with "their" clients information.

4. DO NOT hide who the domain is registered to. This is done by "domain by proxy". It is where you can't be found as the owner of the domain. If this doesn't sound familiar you probably aren't doing it.

5. Have your main "call to action" above the fold. This means get to the meat of the offer before you have to scroll down.

6. Follow all the emotional cues you can use in your ad. - Scarcity, Urgency, Reward and Hope. People play into all of these and you have to make it for each type of person.

7. Study some really good landing page designs. Type in "Acai Berry" or something that has a really high CPC. Look at some of the ads there. But do this research using Googles "adword preview tool". These are expensive clicks and you don't need to be just playing around on someone elses dime. That is not cool.

8. A good way to see which of these ads perform the best in any niche is to search for a product. Then while on the first page of results go to the second page and to the third and so on, until there is just 2 or 3 ads left. These are the best performing ads in that market. Study them and take aspects of them. DONT copy their code straight out. As some designers of landing page optimization or LPO use tracking pixels and will find you.

9. Check out a book by Tim Ash "landing page optimization". He is the king of LPO.

10. If all else fails go to http://lpdesigner.com and look at their designs for inspiration or just buy some and have them coded up.

Let me know if that helps and if I can be of more help.

Brett Burky

[FreedomTrading]

Thankyou so much for your reply brettburky