Started My First Automated Website in Niche

[fidel]

Hello everybody,

I just wanted some constructive criticism on my website or advice? The website is called mengettingmen.com and I sell an Ebook on it. I've spent so far $630 on it and I'm in the process on getting somebody to revise the sales letter. I've only made one sale so far when i had it selling for 39.99. However, I spent aprox $30 on google adword prior to the sale. I then started to put some google ads in spanish and my clicks started to go through the roof, yet no sales. Nonetheless, I just used a google translate toolbar to translate the site into spanish, as a result the translation was sub par. So what do you think I can do to make the site more profitable? Or maybe you think it's horse shit I would greatly appreciate your opinion, thank you.

-Fidel-

[liam75005]

My 2cts :

Dont' mention that your guide should be banned, it sounds wrong. I understand that you use that as a way to boost your sales pitch but it sounds weird. Phrase it in another way.

You can say that you sold 20,000+ copies of your guide but use that as an argument to say it's a good product, dont' mention that you made lot of money out of it.

Maybe you should have a menu bar showing the features, a blog or other pages on your website.

For the translation, you should do it yourself or get it done by a translator (elance).

Good luck with it.

[Monkiii]

Hi Fidel,

You're off to a good start, although the page definitely needs some work. If you've tested (like with Adwords) and it has profit potential, consider hiring help with the writing and page design. If you haven't... consider testing! ;)

Anyway, a quick list of just the things that jumped out at me first:

Sales Copy:
Don't explain how to do things in your sales letter. Sell them on the answer being in the product eg:

Currently:
"Many guys get beat up while trying to seduce straight men because they jump from meeting the guy, to trying to get him into bed right away."

Better:
"Is he straight or not? Learn how to get that guy you've had your eye on *safely* by avoiding this important common mistake (see page xxx)"

Get it proof-read by a skilled native English speaker. Phrases like "They fail to building comfort" and "Anonmous" damage credibility. Yeah, my Italian is far worse. That's why I'd hire an Italian to write anything I needed. :)

Move the subheadline out of the header image and into the white pagebody itself. Make it much shorter (yes, you can), the font larger and a black (better readability).


Credibility:
None of the testimonials look real. If they are, add some photo's. Real ones, not glossy stock photos. If this product is written yet, send review copies to relavent publications and try and get a nice quote that let's you use their name.

I don't believe that you've actually sold that many copies. Maybe you have, but the disconnect between the level of professionalism of your site, and your sales claim just damages your credibility. This makes any promises you make less believable.


Design:
Increase the padding on the main white page body. If you don't know what padding is, that's fine, but you probably shouldn't be doing your own html / css.

Please... fix the perspective on your book cover image, or hire someone else to do it. Personally Id recommend the latter, but if you're determined to "save" (ahem!) money, you can download "The Gimp" from gimp.org and do it yourself with the Perspective Tool.

Change the header or background colour. They're way too similar at the moment.


All these are fixable. It's much, much faster to hire people than to teach yourself to be a webmaster / designer / copy-writer though.