My Muse Is Finished!! Comments please...

[cartoonfan1983]

Please take a look at my Muse.... I think it's going to do really well.

I was having problems in the past with getting clicks, but I added some more popular keywords (like dating) and got better results.

What do you guys think about this niche?

Here's the site for your critique: http://www.loveyoudeserve.com


Thanks in advance for your help on this!

[Vacman]

I like it!

I really think the site design and overall sales copy is really good.

I didn't read the whole thing through word for word, but one of the things I would do is to stay away from vague words such as "various media sources" as it can put doubt into readers’ heads. They could be thinking... "What media sources? If they won't tell me then maybe they are lying/exaggerating, etc."

Also, I'd make the "Buy Now" button bigger, and a bit flashier. And I'd probably say something other than "Buy Now." Maybe, "Download Your Copy Today!" or "Secure Your Copy Today!" Or something like that.

I also might give a "sneak peak" into the program to instill trust in your potential customers.

Overall I really like it, and the graphic up top is perfect! I like how the girl is toasting the guy's drink while he just sits there, it's like he doesn’t even have to try :)

Really cool stuff! How long have you had this for? Some of the testimonials say it's been out for years, did you make this yourself or are reselling the product?

[cartoonfan1983]

I like it!

I really think the site design and overall sales copy is really good.

I didn't read the whole thing through word for word, but one of the things I would do is to stay away from vague words such as "various media sources" as it can put doubt into readers’ heads. They could be thinking... "What media sources? If they won't tell me then maybe they are lying/exaggerating, etc."

Also, I'd make the "Buy Now" button bigger, and a bit flashier. And I'd probably say something other than "Buy Now." Maybe, "Download Your Copy Today!" or "Secure Your Copy Today!" Or something like that.

I also might give a "sneak peak" into the program to instill trust in your potential customers.

Overall I really like it, and the graphic up top is perfect! I like how the girl is toasting the guy's drink while he just sits there, it's like he doesn’t even have to try :)

Really cool stuff! How long have you had this for? Some of the testimonials say it's been out for years, did you make this yourself or are reselling the product?

I wrote the book a couple years ago, but spent the past weeks updating and streamlining the book. I then went about fleshing out the product (adding a DVD, journal, etc. to add value) since making the site. It really came a long way.

So, some of the testimonals are for the "older" product that I created, but
they still help explain the product a little better.

I am working on fixing a couple things like the "buy now" buttons for paypal. I need to create a "call to action" like buy now! or something similar, but since I refused to make an ebook product, I have a product that requires mailing. I feel (and again, this is just my opinion) that people put a premium value on tangible goods (at least at this point) so it was my goal to have something to ship.

Thanks for the tips and positive feedback. My site is still a work in progress.

[atiff]

Hey Cartoonfan

I dont mean to be a prick, but the site was not appealing to me. It didn't seem to have a "CREDIBLE" feel to it. Not sure how to fix that, but that is my 2 cents.

[Tony Lukasavage]

Dating and love is an emotional topic, its seems like your site design should better reflect that. It seems a bit drab and way too heavy on the text. You should move your testimonials into that empty left pane and be sure to add some pictures to them. I think more visuals will help alot, specifically with this type of content.

[Marcie]

Hey man! - try changing your font to Verdana 10 or 12 pt, I think it is the font that is disagreeing with me most, I'll look more later! Congrats!

[cartoonfan1983]

atiff - thanks for your input. I want that kind of feedback the most.

Tony - thanks for the advice... maybe I should tone down more of my text. Will look into that

Marcie - I will work on changing the font to Verdana. I assumed that Times would be better because of the serifs and being such a large block of text.

Thanks so very much for all your tips folks. Keep the ideas coming!

[Vacman]

cartoonfan1983,

Just remember, the entire purpose of the message or, "sales copy" is to convert readers into happy customers! :)

I don't claim to have all the answers, because it is a complicated topic, but this guy has a great site with a lot of helpful articles.

I would check it out:

http://www.successdoctor.com/

[Marcie]

atiff - thanks for your input. I want that kind of feedback the most.

Tony - thanks for the advice... maybe I should tone down more of my text. Will look into that

Marcie - I will work on changing the font to Verdana. I assumed that Times would be better because of the serifs and being such a large block of text.

Thanks so very much for all your tips folks. Keep the ideas coming!

serifs are preferable in print, sans-serif for online :) esp. blocks of text.

My only other comment right now is, your shopping cart doesn't give a lot of confidence in security, are there some images or something you can add to make the customer feel more secure giving you their credit card?

[final_id]

Serifs in general tend to be more readily readable. The little flaggies were invented and deliberately perpetuated to increase readability. But they can make a field of text look "busy" and also remind us, subjectively, of something from a newspaper or a textbook ("dry" or boring material rather than flash bang whiz).

[jetpacklife]

I'd be interested in your product, but, I'm familiar with a few other sites that offer a similar product. They offer A LOT of samples on their sites.

[lykrah]

Hi Cartoonfan,

I like the concept for your muse and it has a lot of potential but I found the copy unconvincing. If you mention that this product has been featured in "numerous magazines," you have to name the sources. It's one of the things that made me question whether this is legitimate. Also, the graphic at the top seems really odd. Why is the couple headless? It turned me off not to see their faces. Perhaps you were going for a kind of "shy" graphic to avoid showing faces but I think it would be better with faces; otherwise, it just somehow violates my sense of what's aesthetically pleasing. Finally, I can't recommend strongly enough to get this edited and proofread. I see lots of places where the sentences are awkward and could be fixed. There are also punctuation problems (e.g. you need to put punctuation inside the quotation mark and not outside of it) that an editor would fix.

Looks like you put a lot of effort into this and sounds like a promising product. Good luck with it!

lykrah

[wildsoul]

I agree with lykrah about the header image.

The photo you have focuses on body-image, as well as drinking. I don't think those are suitable for your niche.

I'd go with wholesome smiling faces. A happy couple that look satisfied, formerly-shy types. (So no crazy over-the-top exuberance.)

[cartoonfan1983]

You guys are awesome! Thanks so very, very much for all your tips on how to fix these issues. I will be working on them a lot over the next week. I actually had a thought about using Aweber.com to create a mailing list to send my samples to. What do you guys think about this? I know it is not free, but it seems like a really good service (from what I've seen, since they give no free trial).

Any ideas?

[MariaG]

You set a good price point, especially if you will be including a dvd and other value-adds, but you may want to consider offering a payment plan. You could even charge a premium, such as 3 payments of $49.

[cartoonfan1983]

You set a good price point, especially if you will be including a dvd and other value-adds, but you may want to consider offering a payment plan. You could even charge a premium, such as 3 payments of $49.

That's a great idea, Maria. I really like the idea of that. I will look into this further. Anyone know how to offer this using Paypal?

[squeegee]

cartoonfan

looks like a good site. i think everyone here has some good ideas for you but remember what Tim said in the book - it doesn't matter what people SAY it only matters if they'll BUY. in other words the feedback that matters is how many sales you get... results always 'trump' theoretical ideas about which copy or appearance is best.

in fact Gary Halbert the late, great copywriter said that when he showed his latest ad to some friends, they might say, "That'll never sell" but the ad would go on to become a success. Meanwhile if they said, "Great ad Gary!" then he got suspicious and re-examined the writing to see how it could be improved.

best of luck!
-s

[cartoonfan1983]

Just wanted to say.... I'm very discouraged about my muse at this point. I just checked and several of my keywords on Adwords have gotten dropped because the minimum bid increased. I had my minimum bid at $0.60 but now some of my "better" keywords dealing directly with shy are now at a minimum of $1.

What should I do?

[Marcie]

Ugggh, this happened to me too. After several emails to google asking for specifics, I was basically told they want the keyword to be in the ad. this is pretty hard to do with limited character space. However, give it a try, take your "better" keywords and try to cram them in the ad. Also, have you put your keywords in the metatags (code) of your page? Others may have other ideas...

[cartoonfan1983]

I'm thinking that my muse is narrow, but not really deep enough. It's back to the drawing board for me and my muse... not enough clicks even with increasing the keywords. My CTR is something like 0.02%. Gosh.

Starting over Monday morning!

[Marcie]

Is that .02 including the content network?

[buddha377]

Your product is not good enough. Period.

Second the site looks amateur: different font sizes on every page, less then compelling copy, not a small enough niche.

You are competing against many other high profile dating companies and your product is not unique enough. Read "The Game" by Neil Strauss. Mystery of Mystery Method has a TV show on VH1 right now. I personally know many of the players in this market and it is cut throat.

Did you market test the product? That means did you actually buy keywords and dry test? Did you get anyone during that test to click on purchase? Did you have analytics software out there to KNOW for a fact that people were clicking on the purchase page? My guess: No. You must test it UNTIL you have people clicking on the purchase page repeatedly. Meaning you have to do multiple iterations of the product pages and do new campaigns until you have traffic to the PURCHASE page. Traffic to the site means nothing. Traffic to the purchase page means EVERYTHING!


Good luck,

Buddha

[final_id]

I think Buddha's on to the right track. Test first. Find the market; THEN build the product.

Your product is DONE DONE DONE by a zillion other people. The "amateur" nature of the HTML might actually be a positive point -- you can woo the users who distrust "overly slick" internet product, like the women who read and re-read "The Rules" and then call themselves feminists. Humans are full of contradictions. No reason not to take their money! :)

[cartoonfan1983]

I did do dry testing and I had several clicks through the purchase page. That's why I'm surprised at not having any clicks now.

Oh well, I think I'm going to start over at the drawing board. The muse really didn't speak to me anyways. I hadn't quite finished the product, so that's good. No excessively wasted time.

Now, just need to sit down again and come up with a completely new muse. I'm really surprised how hard this is....

[buddha377]

Cartoon fan, that is exactly the right attitude. If you don't even care about your product, it won't get anywhere. So toss it and never look back. That doesn't mean it has to be your heart's one true passion, but you can't sell something you don't give a shit about. FYI: I taught in the dating community for some time so I know all the gurus and NLP and hypnosis and methods and all that shit, so I am a fairly solid judge of those type of products, even though I no longer shop for them.

TIP: Do ALL the exercises in the book, especially the brainstorming ones about your likes, interests, magazines, clubs you belong to, etc. That is how you will start to find products that match those interests. But for god's sake don't pick a product you don't even like!

-Buddha

[Marcie]

How many days has your site been running w/ product for sale? I am just curious, I notice my cafepress sales sometimes come in clusters. I am testing a product right now, getting plenty of traffic, but no clicks to purchase. I just upped the guarantee to 200% money back as suggested in 4HWW. I understand if you want to try something else, but I also hate to see you ditch something that had potential in testing. :)

[cartoonfan1983]

I had my site up for a little over a week. I added keywords to my adwords, but I seemed to get less clicks than I did during testing.... Really Odd..

I tested all kinds of pricepoints, guarantees, names, etc. That's how I settled on a 200% money back guarantee.