Any thoughts on using Google Adwords to develop your products name?

[mreeves]

I'm coming out with a couple new products and am having a heck of a time coming up with a name for them. I remember a vid from Mr. Ferris in which he mentioned using Google Adwords to develop the name of this book. So now I'm reaching out to see if anyone else has used this strategy and what their experiences/successes/failures/recommendations are.

Thanks for any advice.