Pay per click question

[shultice24]

I have a question regarding search engine ppc. Is there any way to get a rough estimate of how much i will have to bid to get a top 5-6 spot on sponsored search? Some of my keywords are very specific, yet are full of ads, so I am unsure of what i will have to bid, and I don't have a landing page to test with yet. I want to kind of know this beforehand. Anybody have any guesses?
I can't imagine that many businesses, big or small, paying much more than .25 a click? I wouldn't think there would be much profit margin to paying much more than that.

[shortcutter]

There is a traffic estimator in Adwords that will tell you all that plus estimated position and much more. I am also using Keywords Analyzer to find the ones with the lowest number of campains and a nifty little tool called AdSpy Pro (http://www.adspypro.com/?&aff_id=10589) to find other keyword these guy are using.

shortcutter

[Marcie]

I like http://tools.seobook.com/general/keyword/ - and I would stay away from keywords that are going to cost you more than .50, as Tim suggests. I've found that you can get that price or less in a lot of cases in my research, and still be on page one. HTH!

[shultice24]

Thank you, Marcie and Shortcutter, for your responses. I am finding them quite useful!

[travelhead]

It depends mostly on the competitiveness of the market.

For most non-competitive markets, you will probably spend under 0.25 cents/click. You could spend as little as 0.12-0.15 cents on average (*very specific niche with little competition)

For most moderately competitive markets, you can expect to spend around 0.15-0.40 cents/clicks on average. (broader niche with 10+ competing Googlea ads)

For most competitive markets, you can expect to spend $0.30-$2.20/click for position 5-6). These are markets like insurance, loans, etc.

Although, I've discovered a way to enter very competitive industries by bidding on competitor domain names. For example, you bid on the term 'eharmony.com' if you are promoting a dating website. Generally, there is much less competition and Google says bidding on these domains is okay because it increases the user experience.