Muse created - Feedback welcomed

[amitch56]

Hello all,
The book and forum inspired me to create my own muse. Any feedback is welcomed. I wanted to keep it as straightforward and simple as possible.

www.brainpkr.com (http://www.brainpkr.com)

I'm wondering if I should include the price on the landing page. I've heard arguments both ways on this.

Also, I'm thinking of putting some testimonials up as well.

Cheers.

[82Benedetto]

As an avid poker player, I can't say this appeals to me. The odds don't matter as much as the strategy; what hands to play, when to play your hand, how to play it, and how to read the texture of the board.

Anyway, I guess I'm neutral on this. You might catch some newer players that think knowing the math will help their game....but it's much more than that.

Good luck regardless.

[dvdwlsh]

Wow, whenever I see the words "world's best memorization tool for..." and "mnemonic device" I know I'm usually about to see someone that knocked off my bartending muse. :) Not this time though -- you may have a good idea on your hands here.

Refreshing to see the concept of memory technique applied to this context (poker) and once you beef up your sales letter with more specifics/benefits and content, you may have a winner.

Some thoughts...

It's easy to contrast your product cost against potential poker table earnings, making it that much easier to turn your visitor into a buyer.
Pull your demo audio clip onto the main page
Add testimonials with actual "I took the pot thanks to what I learned..." style stories, and start linking your product with more poker table gains
Create a need for the product by listing fear-inducing scenarios where it sucks NOT to know the odds
More audio samples, if possible.


I've got plenty of other thoughts but let's see what others have to say first..

David "Musemaker" ;)

[amitch56]

Thanks for the feedback.

DVDWLSH, interesting points. I'm going to try a few different sales pitches in the next while to see what works best, I was trying to keep it short to keep the reader's attention. You definitely have some good advice.

For more audio clips on the main page, I had one there originally but at 1.5 MB it was taking too long to load. I'll look for a more effective media player.

Cheers.

[dvdwlsh]

There's definitely an interesting point to be made from what you said -- at first, it seems logical that "short and direct" would be the most effective. After doing a lot of research and getting to know what actually works (which often seems to defy logic), it's clear that - when it comes to your sales copy - more is far more effective.

Short is good for skimmers. Long copy is what actual prospects crave. They want to know everything about how you're going to be their savior and solve their problem, and your copy is your chance to eliminate all hesitation.

Every time I buy a car, or make a serious purchase, I spend an ungodly amount of time digging and exploring my options. I want to know everything and I want to know I'm getting something phenomenal for my money. That's the mentality we're in when we buy. No one wants to get ripped off, and the best way to feel comfortable that you won't is by having enough reason to believe what you see.

So, long copy is the way to go - but there's still a core formula for sales letters, regardless of length. No one wants to read an essay. The golden formula is a balanced mix (in logical progression) from creating desire/fear > offering of a solution and product > eliminating possibility of risk.

Also, check out JW FLV Media Player (http://www.longtailvideo.com/players/jw-flv-player/) - best out there, skinnable, and free. They just released a new version too.