Muse testing: Am I visionary or foolish?

[FJM]

Hey there,

I did a GoogleAd-test for a product I want to sell (4hour workweek-style) and I`d love to discuss the results with you all.

The big question for me is right now:
Should I go forward with the product or should I leave it?
Am I visionary or just foolish?


The product:
It`s about fitness and motivation.
It contains a software which combines autogenic training with music. The package would also include a book which teaches you the tricks of sportpsychlogy.


The test:
- 5 days
- Advertising via GoogleAd and FacebookAd
- Two websites (a/b): a: cheaper price / b: higher price
- Target market Germany


The results:
Visitors:
455 (a)
414 (b)

Customers (people who clicked the "Buy now"-Button with price tag on it):
4 (a)
4 (b)

Costs per customer:
- Way too high! Considering a month I would not lose money on that project but I wouldn`t gain any too!


My thoughts:
First: I love my product, I´m using it myself and I think it rocks :-) . That means: I will twist the numbers until they say that there is hope!

But here are the reasons why I think that I can better the current results when going public with the real product:
- Current SEM-knowledge is really low! I will sure learn more on the way
- No SEO took place yet. Implementation could bring extra traffic/lower the Costs per Customer
- The final homepage will have a fitness/motivation-blog. The approach will be quit unique: free extra-traffic?
- The testhomepage lacks 3 essentials: actual product packshot, screenshots of software, audio examples
- I will do promotion/PR for the product & cooperations with other websites (I work in the advertising industry)
- I will offer the first 2 chapters of the book as a free newsletter (Freemium).


I`d say: this is not a sureshot, but it has potential!

What are your thoughts?
Am I visionary or just foolish?



All the best from Berin
Johannes

[FreedomFinder]

- The final homepage will have a fitness/motivation-blog. The approach will be quit unique: free extra-traffic?
- The testhomepage lacks 3 essentials: actual product packshot, screenshots of software, audio examples


Looks like you have something there. Why don't you add what you can and run the test again, even if only on a smaller scale? Also, what sort of a guarantee did you offer? If you have no packshots, screenshots, audios, etc., and no guarentee, people are running a big risk in giving you thier credit card #.

[FJM]

Hey FreedomFinder :-)

I am giving a "100% money back guaranty" if not happy with the product.

... and I did some thinking during the day yesterday: I see two routes that I could go:

1. continue working on the produduct but with a few changes (changes in image, lifestyle approach and the things mentioned in first posting)
2. consider switching the idea into an online application with lower barriers and different monetarization strategy

I have 2 meetings with online marketing specialists next week to discuss options and stuff... hope to get some more insight there.

Still very much looking forward to discuss/chat/talk with other "muse-makers" :-) !

Cheers
Johannes

Looks like you have something there. Why don't you add what you can and run the test again, even if only on a smaller scale? Also, what sort of a guarantee did you offer? If you have no packshots, screenshots, audios, etc., and no guarentee, people are running a big risk in giving you thier credit card #.