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cosanguinity
07-03-2009, 05:36 PM
On pages 152-153 of the book, Tim talks about cross-selling. How can one go about selling a product to a customer who's still in an online shopping cart after a sale? I imagine that this would involve pop-up ads, but I'm not sure. I've tried finding specific information on the web about this topic, but no dice.

If anyone can point out any books or resources that might point me in the right direction, I'd appreciate it.
webgal
07-03-2009, 06:55 PM
You click buy now and there's a "but wait, if you get such and such, you'll also get such and such free". It's upsell. Or one example of an upsell.

Cross marketing has a lot of definitions but one would be similar to shopping on overstock and they "suggest other items" for sale that are similar to what you are looking at.
Bradinator
07-03-2009, 10:12 PM
What comes to mind for me is Amazon. Based on what you have bought before they have suggestions. Also, at the bottom of most products they have a section with 4-5 products under a title "people that bought X usually buy A,B,C.
cosanguinity
07-06-2009, 05:12 PM
Thanks for the replies. Would it be accurate, then, to say that Tim is advocating a retail website that allows for cross-selling as described in the above examples? As opposed to an online store that does not lend itself to cross-selling opportunities?
camdengirl
07-07-2009, 01:38 PM
Couple of ideas:

- Direct people to a "Thank you" page after they complete the order... e.g. Thanks for your order - our customers who purchased our products also enjoyed these 10 other products.

- Have the order process sign them up for an autoresponder which cross sells your products over the next day/week/month/year - whatever works. You could also set this up to prompt them to buy more of the original product e.g. if it's 30 vitamins you sold them, 25 days after they bought remind them to stock up with a special offer.

These are both easier to integrate than shopping carts/suggested products whilst they browse. Although I guess you could have static "Other customers who bought this product also bought....XYZ" type links.