Finished My Trial for My Muse! Is It A Go?

[cartoonfan1983]

My Muse was to create a step-by-step coaching program for shy people who are interested in dating but are unable because of their excessive shyness. The course includes 2 DVD's with techniques explained, a short bound book (100 pages), and a spiral bound journal / diary for writing thoughts down as you proceed along with the course.

I had issues, though. How much to charge (I decided to test $67, $97, and $147)? What's the best way to target my potential clients? I wasn't sure of the web address, either. Tough stuff, hmm?

Using google adwords, I created 24 (3 site names with the same 8 ad combinations) ads based on different changes in the ads, website names, taglines, pricing vs. no pricing, etc. I was able to test about 30 phrases for my search categories, etc, and after 5 days this is what I got:

Total clicks: 300
Average CPC: $0.38 [I set it at $0.55]
Total impressions: 1,188,761
Total CTR: 0.03%

I guess my question is, is this worthwhile? Again, this was testing all three site names, etc.

Oddly enough, the ad that got the most clicks (and I made sure to change the settings to rotating in adwords) was the one that stated the price in the ad a $147! :eek:

What do you all think?

[Vagabond]

My Muse was to create a step-by-step coaching program for shy people who are interested in dating but are unable because of their excessive shyness. The course includes 2 DVD's with techniques explained, a short bound book (100 pages), and a spiral bound journal / diary for writing thoughts down as you proceed along with the course.

I had issues, though. How much to charge (I decided to test $67, $97, and $147)? What's the best way to target my potential clients? I wasn't sure of the web address, either. Tough stuff, hmm?

Using google adwords, I created 24 (3 site names with the same 8 ad combinations) ads based on different changes in the ads, website names, taglines, pricing vs. no pricing, etc. I was able to test about 30 phrases for my search categories, etc, and after 5 days this is what I got:

Total clicks: 300
Average CPC: $0.38 [I set it at $0.55]
Total impressions: 1,188,761
Total CTR: 0.03%

I guess my question is, is this worthwhile? Again, this was testing all three site names, etc.

Oddly enough, the ad that got the most clicks (and I made sure to change the settings to rotating in adwords) was the one that stated the price in the ad a $147! :eek:

What do you all think?


The numbers are way too small to use, thats only about 6 clicks per ad. Plus its impossible for us to know because maybe 1 of your 24 adds got 100 clicks, or 250 of the clicks... or maybe it was divided equally? or among 6 ads? too many variables... id let it go a little bit longer and then try cut 12 that are performing poorly... and the work with the remaining, whether its cutting more, or combining, editing etc...

[Marcie]

Yeah I think at least can you post specifics about the ad that stated the expensive price? It may be that the price helped the perceived value, which is a good thing. Also, can you tell how many impressions came from search, not content network?

[cartoonfan1983]

Yeah I think at least can you post specifics about the ad that stated the expensive price? It may be that the price helped the perceived value, which is a good thing. Also, can you tell how many impressions came from search, not content network?

What's the difference between the type of clicks between the two services?

99.5% was delivered over the content network in total...

I cut down from 24 to the top 5 ads with the most clicks (in 5 days I had 329 clicks... these 5 ads got me 161 of those clicks). I'll run it for a couple days to find out if there is more interest.

I just don't know when you know it's a go-ahead thing...

[JSimpson]

I don't think the ad matters as much compared to the amount of people that made it to your purchase page! Did you set up google analytics, or another method of monitoring purchases. If you only got 12 clicks, but 6 of the bought and you still make a profit then it's worth it.

If you got 10,000 clicks and no one purchased it's not worth it. Or at least that's how I'd rate it.

[cartoonfan1983]

I looked at web stats and I had 6 clicks in five days for my order page...

I think I am going to go ahead with this... but it makes me wonder... what is the difference between clicks from content search and clicks from traditional searching?

[Marcie]

Yes a click is a click, but I was curious about your CTR which should be calculated based on people searching (IMO) - not people clicking on ads. That tells you if your keywords are working, the other clicks are "nice to haves" - HTH!

Sooo...about one order per day, take your profit x 30 and from what you told me that's probably not too shabby?

[ChiTowner]

Hi Cartoonfan1983

Actually, a click may not be a click. Here's my take on the difference between content and search network:

'search' clicks are via the ad listings on a google search results page - so your ad appears based on the specific keywords entered by the user. Make sure that your keyword group, ad wording and webpage content all matches and you're good to go

'content' clicks are those coming from other websites. 'Adsense sites'. Sites that display google ads to generate income via the Adsense program. Here's the key thing: google's algorithm for which ads appear on which webpage is less specific - less relevant. So, the people that end up on your website via an Adsense click may be a little less interested in what you have to sell! That is, you may be getting less targeted traffic

Because of this, Adwords gives you a couple of options regarding the Content network:

- elect to not have your ads displayed on the Content network at all - I think that that's a campaign setting
- continue to display your ads on the Content network, but reduce the amount you're prepared to pay for each Content network click - say down to $0.05 a keyword

Hope that helps

Debbie

[cartoonfan1983]

Debbie, I figured what you say about content vs. search to be true. I had approximately 30 keywords / phrases in my campaign. None of them had very high levels of searches per month in the Sandbox. I just felt they were the best because they were highly targeted.

This is all a bit confusing. Definitely not as simple as Tim seems to say in his book.

[travelhead]

0.38 cents/click is a quite a lot to spend for a niche like conquer shyness.. I think you should check out adbrite.com (http://www.adbrite.com) - which is similar to Google Adwords, but can give you a much lower CPC. You can also target specific websites (like Google's site-targeting) that relate to your niche.

You should also think about putting your muse on clickbank.com (http://www.clickbank.com)

[Marcie]

There is also MSN and Yahoo, together with Google cover 95% of people searching. And they are definitley cheaper than Google. If anyone is thinking about hosting with GoDaddy, I think they still have an MSN credit with their hosting accounts.

[cartoonfan1983]

I got my hosting at 1&1. They gave me credits for google, MSN, and Yahoo with my hosting package, varying from $25-$50 per service. I have been very happy with it so far.