How to determine price?

[Gongchime]

As you may know I'm offering a music composition course that comes with a coursebook, quickstart guide and bonus on music for video media. Each is in two formats coming as both an ebook and audiobook where musical examples in the texts are performed.

I noticed that the Composing for Dummies ebook on Amazon was going for $21.99. There was also another ebook by a more serious but less famous book series than "______For Dummies" on arranging musical scores that was going for $59.38.

I'm aware of two ways to determine price. One is to put the products up on ebay and see how much someone bids on them. The other is to make several webpages with different prices and see which one sells the fastest. Does anyone have other suggestions?
1) I'm wondering what to charge or how to find out what to charge.

One thing thats on my mind is that I minimally want the primary course ebook and its accompanying audio book to be sold together. I'm using www.lulu.com but I don't seen any option for that.
2) Is there a way to create a website which automates that?

I'd also like to give all of the other items for free but only if someone buys the course. As it stand someone can come in and buy only the audiobook for $17 and I don't want that to happen. And I'm charging $7 ea for the quick start guide and bonus ebooks along with $5 for their accompanying audiobooks because I don't want any deadbeats getting them for nothing if they're not buying the course. This pushes the total price for everything in the course up to $57.95.
3) Any solutions you can think to this would be greatly appreciated.

I suppose I could offer the audiobook and supplemental materials alone also but I'm not ready for that just yet. Complexity is getting to me.

[JamesC]

Not trying to be difficult, but why do you need any ways other than multiple landing pages? Don't look for more complexity if you're trying to eliminate it. Simplify.

You don't want to search for arbitrary methods of determining a solid price point. Cycling landing pages is a great way to test things in the wild. Don't assume anything. Just do it in a scientific way, as outlined in 4HWW.

[Gongchime]

Thanks James. I was just looking for a ballpark figure to get started. I'm going to cycle through landing pages to determine price.

But there is still the other issue about Lulu showing separate buy buttons for all the elements of my course. The main coursebook, quickstart guide and bonus all have their own separate ebook download button and seperate audiobook download buttons. Anyone can just choose not to purchase half of my course. How do I get rid of this problem?

[JamesC]

I'd look for some kind of a secure download service (they must exist). Zip everything up and send it all together.

I haven't really looked at Lulu a lot, though, so I don't know if it goes against their TOS to sell your ebook without going through their site, so they can track sales and take their cut.

[gvc223]

My info product is an ebook with a second ebook as a free bonus. I use www.e-junkie.com as my download service ($5.00 per month) Both books are downloaded as a zip file upon purchase. Hope that is a help.

[jackson]

Do you think the 48 hour ebay test is applicable to all markets?
I'm not sure if my market is on ebay. (cinematographers and film directors).

[Gongchime]

I wouldn't know but it might be worth a shot especially if you've already got an ebay account.

On a related note I have a product which might interest you. I'll give you a link to download it for free. Its the bonus that comes with my music composition course. I'll try to give you a url for it in a day or two.