Muse testing - interpreting stats.

[AlexR]

Right,

I am just working through the web-analytics of my latest muse. There are some, seemingly strange, stats. I'd like to share some of them with you and I was hoping some of you could give some feedback on how to interpret these stats.

- The average time spent on the landing page is far too short, given the amount of information that's on there. I'm having a designer re-work the website, but I was wondering if anyone else experienced this?
- The cost of the product is on a separate page, to test it as a variable. This page has a 0.00% exit-rate. This leads me to believe the pricing is not a big issue.
- The vast majority (over 80%) of the people that visit the page with the price on it, also visit the page to order. However, nobody is purchasing.

I am not sure where to start changing and tweaking, as other than the LP the other pages seem to have the desired results.

Has anybody else experienced anything similar?

[Gongchime]

I'm not that far with my muse yet so take everything that comes out of my mouth with an entire salt shaker of salt.

If people spend so short an amount of time on your page it makes me think that what you're using to drive traffic to your website is directing the wrong people there. Perhaps people don't need to read the page because they can see at a glance it's not what they're looking for. Maybe you need to change your keywords, the kinds of articles you may have up on your site, Adwords etc... to get potential customers there and not insufficiently targeted traffic. I could be wrong but anyway, what was related to me was that if you can sell to 2% of people who see your site, you'd be an AMAZING salesperson.

[Matthew Connors]

Alex your not alone its one of the most common problems facing many IM's.

They say it takes 5-7 contacts with a customer online to achieve a sale and i have found that to be very true.

Hence the importance of getting leads to bookmark your page, join you on twitter or better still opt in to your email list or newsletter.....

Add a really strong incentive for people to sign up to your email eg: subscribers get 5% or 10% of purchases. Offer a free ebook or perhaps they et a free product on purchase if they are also an email member. Just be creative..

Go and check out aweber to manage your emails for $19 per month.......

Trust me when i tell you your email list will sell more and more often, as well as for a lower cost then any other part of your business.......

When you have new products your list immediatley places your offer in front of hundreds or thousands of trusting, existing highly targeted customers and almost for only $20 per month......

From my experience you will pick up 3% or so purchasers from your web page on first contact, but thats if everything is really good.

So for the other 97% who leave you get nothing- hmmmmmmmmmmmm???????????

Surely they are worth a lot of money in the future....

I also agree with Gongchime above . a high CTR is only good if its delivering the right traffic.. Go for highly targeted traffic with long tail keywords.

[AlexR]

Alex your not alone its one of the most common problems facing many IM's.

They say it takes 5-7 contacts with a customer online to achieve a sale and i have found that to be very true.

Hence the importance of getting leads to bookmark your page, join you on twitter or better still opt in to your email list or newsletter.....

Add a really strong incentive for people to sign up to your email eg: subscribers get 5% or 10% of purchases. Offer a free ebook or perhaps they et a free product on purchase if they are also an email member. Just be creative..

Go and check out aweber to manage your emails for $19 per month.......

Trust me when i tell you your email list will sell more and more often, as well as for a lower cost then any other part of your business.......

When you have new products your list immediatley places your offer in front of hundreds or thousands of trusting, existing highly targeted customers and almost for only $20 per month......

From my experience you will pick up 3% or so purchasers from your web page on first contact, but thats if everything is really good.

So for the other 97% who leave you get nothing- hmmmmmmmmmmmm???????????

Surely they are worth a lot of money in the future....

I also agree with Gongchime above . a high CTR is only good if its delivering the right traffic.. Go for highly targeted traffic with long tail keywords.

Thanks for your feedback, both of you. The LP is being worked on at the moment as I think that's were we're losing quite a few customers.

As for keywords, I'll try to make them even more specific. I do think I'm targetting the right people though so perhaps it's a good idea providing incentives for joining / buying.

Also, I'll check out aweber to see if it could be worth it. Thanks for the tip. I'll let you know in a bit how things develop.

[ynewmedia]

Right,

I am just working through the web-analytics of my latest muse. There are some, seemingly strange, stats. I'd like to share some of them with you and I was hoping some of you could give some feedback on how to interpret these stats.

- The average time spent on the landing page is far too short, given the amount of information that's on there. I'm having a designer re-work the website, but I was wondering if anyone else experienced this?
- The cost of the product is on a separate page, to test it as a variable. This page has a 0.00% exit-rate. This leads me to believe the pricing is not a big issue.
- The vast majority (over 80%) of the people that visit the page with the price on it, also visit the page to order. However, nobody is purchasing.

I am not sure where to start changing and tweaking, as other than the LP the other pages seem to have the desired results.

Has anybody else experienced anything similar?

Let me know if you want me to check what the problem may be. I have a web dev and marketing biz.