All digital or physical coursebook and cd?

[Gongchime]

I successfully got the cover and the content to my ecourse loaded onto Lulu.com. This is a milestone for me. Its been a long time coming. The audio portion of the course will be loaded next.

The schpiel for it on the website is located here www.thewritesongcourse.com. Please have a look at that and let me know how you would improve it.

I was thinking that I'd save myself a lot of trouble by just offering it as a download but now I'm not so sure. Seems to me the upper range in price as in towards the $199 would be for the whole physical course to be mailed out, not just downloaded. Who would even pay anywhere near $100 for an ebook even if you offered the rest of the course for free?

Now who can I get to put the book, together with the quickstart guide, the CD and the bonus so I don't have to do it? Hmmm...

Quandry

[dvdwlsh]

Physical courses are wildly overvalued, and all you need to focus on (in your sales copy) is the advantages and benefits of instant, all-digital delivery. Immediate gratification, no shipping costs, ease-of-return/refund (if unsatisfied), future content updates without purchasing again, and so on.

There's something highly compelling about getting something now and feeling like you won't have to pack it up and ship it back if you're not satisfied. Digital delivery is the only way to roll.

Nice progress.

David

[FreedomFinder]

Yea what he said, also don't forget the concept of Percieved Value. That's what it's all about. If you charge $3995 for it, people will think it must be worth at least $1,000 (doesn't mean they'll buy it but still). If you charge $6 for the same thing, they'll assume it's probably worthless. Perceived Value Epic Win.

[Gongchime]

I suppose for the internet you're right. I purchased a downloadable course on music marketing because it emphasized a lower price than if sending a physical product. I think I'll take your advice.

I notice the music engineering courses in magazines like Recording Musician are going for around $50 which is less than I would have liked to charge for mine but his is a graded series so presumably people come back for more purchases. And maybe in the magazine ad there could be the address where the course could be downloaded.

If you had the same digital product as me, what would you charge for it online?

Another issue is that I've put together a quickstart guide, a bonus on composing music for movies ,as well as the actual course text but the website where I load them doesn't seem to allow different types of files on one cd. (three different etexts, three different etext cover images, audio content). Do I have to put them all together as a single file? I know how to combine the images and various texts in a single file but I wouldn't know how to embed audio into the etext. Maybe I just have to scrap the idea of including the audio. The audio for it is awesome though. I really want it to come bundled with the text. I suppose there could be two separate downloads.

What do you guys think?

[Adam Steer]

Why don't you make your basic offer an e-book and offer an upsell to the physical product and the ebook. With the upsell you get the instant gratification of the immediate download but you also get the hardcopy to hold in your hands. Don't underestimate the continued draw of physical products....

Cheers,
Adam

[Gongchime]

This is my big chance to learn the word "upsell" because prior to now, it was just jargon.

What would the copy read like for something like that? Perhaps "...or you can download the product now while you wait for the hard copy." (At a slight increase in price.)

Still hoping someone could suggest a starting price or a way to determine the price besides ebay.

[FreedomFinder]

Upsell can quite often mean selling something for a higher price in sales than the standard price in order to receive more commission...

Anyways, you could find an information product on Pricing, and then use PPC ads to test various prices...