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View Full Version : Asking for feedback on muse concept


obue
03-23-2009, 09:22 AM
Ok I'm new here, love the book. Just tried to type a very very long post but the internet somehow managed to eat it up by requiring me to enter my password to this website again.

So I'll do the short version. My first idea was to make websites for local businesses who don't have one (or have an old, out dated one), but I've done that in the past and it's too much work. So my new idea is to automate it all and yet make even more money.

Here's the whole concept:

1. I'll build a super simple content management system, fit to maintain a simple web site for a small business. Simplicity is the key here, since it means shorter time developing and less intimidating for the end user. The most important feature is that it's easy to theme the whole thing. The back end editor has to brandable too. I figure this could be done in about three or four weeks.

2. Sell the system not to end customers, but to would-like-to-be web designers who don't really have a clue about how to do it. I think a lot of young people "want to be a web designer" but don't really have any tech knowledge, they would be perfect targets for this. Doing web design might be a small dream they have and I promise to make it real. I'll also provide a book/ebook that explains everything they need to use the system, find customers etc. Haven't really put that much thought into the pricing here yet, but I figure about $500 isn't unreasonable (though it won't actually be dollars since I'm not in the U.S.). This is my first stream of income.

3. These wannabe web designers do all the hard work. They contact local businesses, do the designs (simple to do with my templates) and set it all up. They will also provide support if the end customer needs it.

4. And here's the deal. Since I control the system the designers use, I can also require that domain names and server space is bought from me. Which I of course only resell, meaning I don't really need to do anything. This is my second stream of income. [EDIT: Forgot: This might seem like a big no-no for the web designer as well as the end user (depending on my prices of course), but I figure the at least to the web designer I'll put it as "this is the complicated tech part, so I'll deal with that for you".]

What do you think of this? I'm not sure how profitable it all would be but it's very little work anyway, and I also provide very real value for everyone involved, so it's no funky business really. I also figure the whole concept would be very easy to translate into another language to find new markets.

Any ideas/reactions would be welcome. Cheers!

Sven
03-23-2009, 10:11 AM
I know of a company that does this in Holland. The may want to licence it to you, I know they are contemplating the idea. If you are interested, pm me so I can tranfer your details to them.

obue
03-23-2009, 10:20 AM
That's interesting. I'm not completely sure I'm interested in licensing, unless there are big benefits to their system. Do they have a website or something?

Sven
03-23-2009, 10:33 AM
Yes they do. But that won't tell you more than you know now. It is turn key what you want to develop. Remember, EASY cms is either easy for you or for the customer. Easy for you is difficult for the customer, easy for the customer is difficult for you.

But I think that if you are unsure about licencing you may be more interested in work4work than making money. (absolutely no offence here ;-)

Only if you know you can make one that is both easy for the customer and easy for you (and I mean KNOW!) I think you should do it yourself.

What might interest you that they host all of the mercedes dealers in the Netherlands so they are all in a uniform style. That is a world first...

obue
03-23-2009, 10:46 AM
The reason I'm not sure about licensing is that my biggest resource is time and knowledge rather than money. What I want to do is to turn my time into money. Then it makes more sense to develop it myself rather than license someone elses system, I think. I also would prefer not to be dependent on someone else in such a fundamental way since that will limit what I can do with my business.

However, all of this of course depends on just how the licensing would work and what the product I'd license really looks like.

EDIT: I realize it might sound strange that I want to turn my time into money since the whole idea of a muse is that it shouldn't be very dependent on ones time. The initial development will always require investments though, and there I'd prefer to invest time and knowledge rather than money.

Sven
03-23-2009, 11:36 AM
Yup, I know how that feels, have it all the time. But I know that is not the way to make money.

A deal like that should be win/win. Keep in mind it is not about the product and it is not about you. It is about the problem that you solve for you customer. You will have to work on it for at least a year befor it can be just half as good as a good system will be. Al that time you will not be able to put much effort in selling.

I've asked the company if they are still looking for foreign partners they are interested in your story. I'll pm you the details.

Sven

Sven
03-23-2009, 11:38 AM
Oh, can not send pm or email to you, please email your details to me.

obue
03-23-2009, 11:53 AM
It's very kind of you to help me with this, I'll wait for your PM.

If you think the development cycle must be a year, I'm pretty sure you haven't understood completely what I'm aiming for. I'm not really trying to do a fullblown CMS here, rather something extremely simple that provides the very basic functionality (essentially writing/reading a database) and looks good. Most CMSes I've seen, even those labeled "lite", are way too stuffed with features to be of any real use for someone who mostly wants to put their business card online and be able to update it easily.

The whole idea is supposed to be an initial test, see if it's viable etc. Hone my skills, make a little money, and getting some experience from running a business. I'm not going to aim for a huge big biz immediately, that would probably be too overwhelming for me at the moment.

Thanks for your time replying to my posts.

Sven
03-23-2009, 01:48 PM
My mistervee site is based on an almost custom cms that started out that way. Users (well, most of them anyway) really do want that simple cms to start with but end up getting the hang of it and wanting more. Turning one that is simple for both in to one that has levels of available features is very difficult.

obue
03-23-2009, 02:28 PM
Well, my own experience with completely un-techy customers is that they just want it done and deal with it as little as possible. Many don't even have a computer in their store. The ones who are more interested in computers have often already got a web site.