PhilnCedarPark
07-05-2007, 07:52 PM
Some wise words from Seth Godin (if you don't know him you should).
The best single page on crafting a marketing message I have read in a long time:
http://sethgodin.typepad.com/seths_blog/2007/07/times-a-million.html
And if you want to message test before marketing (or if you want to find a new way to market), have you considered creating a lens on Squidoo? The link is on the left nav of his blog.
You should also take a look at his book "The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (http://www.amazon.com/gp/product/1591841666?ie=UTF8&tag=certificati0c-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1591841666)". I consider it an essential companion to Four Hour Work Week!
The best single page on crafting a marketing message I have read in a long time:
http://sethgodin.typepad.com/seths_blog/2007/07/times-a-million.html
And if you want to message test before marketing (or if you want to find a new way to market), have you considered creating a lens on Squidoo? The link is on the left nav of his blog.
You should also take a look at his book "The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (http://www.amazon.com/gp/product/1591841666?ie=UTF8&tag=certificati0c-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1591841666)". I consider it an essential companion to Four Hour Work Week!