Green Muse Overhaul - Your Thoughts?

[Jonah]

Terrific insights from you all so far. In response, I chose to overhaul the www.gogreenguide.org site to become an affiliate sales page and to explore drop shipping products in this niche.

Please take a look at the site (www.gogreenguide.org) and let me know your thoughts.

The new site has the following to attract repeat traffic:


"GreenTube" (video clips of advice for going green and choosing eco options)

G3 Daily Blog (news feed for now, but reserved space for original content -- hopefully outsourced!)

Two products pages: One with a variety of niche products for sale through Amazon and another dedicated to just Sigg products.
Banner ads peppered throughout.

TRAFFIC DATA


GoogleAds campaign is not doing a lot for me at this time. Upwards of 7500 impressions and only ~30 clicks to the actual site.

Moreover, the Amazon data shows only ~15 clicks over the past week from my site through to Amazon, and no purchases yet.

I've also reserved the URL www.knoweco.com with Hostgator to eventually create a far more sophisticated site if this testing phase proves out.

Do you all think this is headed in the right direction? Any lessons learned on the Amazon or other affiliates programs, drop shipping, or outsourced blog content?

Thanks very much for any thoughts you can share,
Jonah

[poet]

I am trying to develop a green site as well, focused on a very specific group. I am curious how your site is going!

-poet

[Vacman]

Jonah,

I really hate to be negative...

And I feel I owe it to you to say:

The site's template looks like one that you'd see when you hit the "wrong page" or when someone is squatting on a domain. (I think most people will hit the back button before they do anything.)

Also, you say that the site is a "guide"

I don't see anything giving guidance on the site.

There's no reason to trust anything on the site.

And because of this I don't think you'll get much results. (Could be wrong, but this is my opinion.)

I think you need an overhaul of the site's layout/design.

I also think if you call it a "guide" you should provide some easy to find guidance.

-My 2cents.

[insidethenewrich]

i wont even touch on your site at the moment. what i will touch on is another problem that concerns me. you are getting 7500 impressions and only 30 click throughs? if you are targeted correctly you should be converting more. i would first overhaul your pay per click campaign. you can overhaul your site in stages once the traffic has started. remember if you build something they will come is absolutely NOT TRUE. if you have any further questions feel free to message me here. best of luck to you!

[Ben Lambert]

On the layout/design, you have some layout errors as I look at your site in Google Chrome.

Did you think about using green as your primary color, rather than orange?

Anyway, good luck with it.

__________________
Ben Lambert
Founder,
Siteswish - The website design tool
www.siteswish.com (http://www.siteswish.com)