Adwords Impressions to Click Ratio

[sarahbellum]

Hi,

For those of you who have started adwords campaigns, do you have any information about where your impression to click ratio was, or where it should be?

I've just started an adwords campaign and am averaging about 1 click for every 200 impressions. The ads are placing 1 - 4 on the pages.

That means if I want to sell 5 products a day, at a conservative 1% conversion, I need 500 clicks. Which means I need to get 100,000 impressions/day (500 x 200). That sure seems like a lot of impressions to sell 5 products.

With with 5 ads running on 5-20 keywords each, I'm only getting about 3000 impressions/day and 15 clicks.

Any advice is appreciated. (If I'm lucky, my math is wrong)

[blackhatontherocks]

hm ... Sadly, you'r math isn't really that wrong.

It's your ctr that isn't that great, I'm afraid. You should try to work on your ads and get them to be more interesting for the viewer.

Try a strong attention getter in the headline, try using tag-phrases as subdomains in your display url, and be more descriptive in terms of the solutions your product delivers.

You should be able to get it up to .5 or even 1 in no time. 1% conversion is a good starting point though.

[storm33229]

Hi,

For those of you who have started adwords campaigns, do you have any information about where your impression to click ratio was, or where it should be?

I've just started an adwords campaign and am averaging about 1 click for every 200 impressions. The ads are placing 1 - 4 on the pages.

That means if I want to sell 5 products a day, at a conservative 1% conversion, I need 500 clicks. Which means I need to get 100,000 impressions/day (500 x 200). That sure seems like a lot of impressions to sell 5 products.

With with 5 ads running on 5-20 keywords each, I'm only getting about 3000 impressions/day and 15 clicks.

Any advice is appreciated. (If I'm lucky, my math is wrong)
50-100 keywords is usually what I look for when designing an adwords campaign.

[leonard]

I have run a number of ppc campaigns using google, yahoo and msn. A couple things to think about. Is your campaign using the Content Network or just Search. Depending on what you are targeting, including your ads in the Content Network can greatly increase the amount of impressions you will get. However, these may be less targeted visitors. One new addition Google recently made was called Placements. You can now target your Content Network sites much better by specifying the URL or industry.

Do you send your clicks from Google to your home page or a highly specialized landing page? The use of landing pages is very common in order to create content specific to your advertisement which can bring down the cost you pay per click.

I would also recommend signing up for a free Google Analytics account so you can track visitor behavior and look if there are certain areas of your site with high bounce rates.

leonard the minnesota web developer

[kmx]

I have run a number of ppc campaigns using google, yahoo and msn. A couple things to think about. Is your campaign using the Content Network or just Search. Depending on what you are targeting, including your ads in the Content Network can greatly increase the amount of impressions you will get. However, these may be less targeted visitors. One new addition Google recently made was called Placements. You can now target your Content Network sites much better by specifying the URL or industry.

Do you send your clicks from Google to your home page or a highly specialized landing page? The use of landing pages is very common in order to create content specific to your advertisement which can bring down the cost you pay per click.

I would also recommend signing up for a free Google Analytics account so you can track visitor behavior and look if there are certain areas of your site with high bounce rates.

leonard the minnesota web developer

You definitely want to have a specialized landing page tailored specifically to the ad campaign. You want the user to feel like they found exactly what they were looking for.

Oddly (or maybe not I'm still learning this stuff myself), I get a lot more clicks off the content network than from search.