Which guarantee would inspire confidence in you?

[Driven]

#1
We are so certain that you will see dramatic improvement after following the instructions in _____(book), that if you don’t, we will double your money back. You have up to one full year to decide if ___ has the answers you’ve been seeking.

#2
We want you to be happy with your purchase - our reputation depends on it. Nothing is more important to me personally than that you be satisfied. If you are not satisfied after reading and following the instructions in ___, simply contact me at *** and I will have your refund processed immediately.

or #3
Guarantee #1 followed by #2.

Thanks for the feedback.

[Azeem]

number 1 bro

[newday25k]

I don't like #1. Only because I am turned off by stuff like that. Nothing in life is ever that good for everyone and it annoys me to buy products that state that it is....Even though it probably works better than #2.. I guess it depends on your market. If your market is me, understated is better. If I were reading it, I would feel kum-by-ya with a hybrid of the two.

For example,

"We want you to be happy with your purchase - our reputation depends on it. Nothing is more important to me personally than that you be satisfied. If you are not satisfied after reading and following the instructions in ___, we will double your money back with your return. You have up to one full year to decide if ___ has the answers you’ve been seeking."

But then, I'm new to this gig, and had a tough time selling girl scout cookies as a child.....


~nd

[Napoleon]

#1 will convince me!

[Carlos]

dunno which is better, but number 2 needs to be changed so all pronouns are "we" or "me." don't switch back and forth.