What do you guys think? Test Results.

[Marcie]

Ok, I'm done with my one week test. As I have posted elsewhere, I have a very niche product, it is a market research report about a specific manufactuing industry, and the consumers that buy that product. I actually got better traffic than I was expecting. In fact, my budget would run out about halfway through the day so I figure I could have gotten twice as much traffic if I spent more.

Here's the thing, no one hit my buy now button. :( However, considering this is a B2B product it makes a lot of sense that people would need to get management approval before spending alot of money (it's pretty pricey) - this is not an impulse buy type of thing. So, I was looking at the time people spent on my site:

http://i36.photobucket.com/albums/e39/marciegbarnes/testdata.jpg

Let's just look at the 3-10 mins, 11 visitors = 3.41% <----that's a nice little percentage of people who browsed around alot out of everyone. I only need to sell about 3 reports to cover costs. I have a market researcher from elance and an industry expert lined up and ready to start writing today.

Oh, and the traffic declined over time as Google shut off my keywords :mad:

Honest opinions please? (:eek: <--me)

[Marcie]

Thanks! Hm, most of the time it was sidebar. I never saw very many competing ads at all. I wonder if there is a way to look that up? What are the demographic differences? That is interesting.

[Webzu]

Since it's an expensive ticket item you might justified in going off the time spent on the site which is good.

Did you put an opt-in form on your test page? That way you can work them since it might take several emails to convert. I use aweber and I setup an auto responder series so once they join my list they get a five day "mini-course" this is for an affiliate program I promote.

You could also ask them when they opt in "what is preventing you from purchasing the report today" type thing. Are you calling the report a white paper report? Business folks eat that up over report or ebook.

As to your keyword price being jacked up there is something on your landing page that is causing that (IMHO) so it's tweak your landing page time.

[jazzdrive3]

Try easyresponder.com. It does most of what aweber does, but it's free. You have to put up with an ad sent along with your email, but its a great way to get started so you can see the tangible benefits of opt in lists.

[MuseMojo]

Marcie or some other helpful soul,

Where are you getting your web traffic stats from? I did a Google search and was totally overwhelmed.

Are per page stats like you gave in this thread a service that Google provides with Adwords? I ask because my husband is reluctant to sign up for Adwords until we have a way to measure current traffic. Sensible fellow...

Sorry for the totally clueless newbie question, but I did a search on this forum for "traffic", "counter" & then "web traffic" and this thread was the most relevant that I could find.

Thanks.

[wildsoul]

Google has a free analytics service (formerly called Urchin.)
http://www.google.com/analytics/
I'm still figuring out how to actually drive it, as it's more confusing than the one I used to use. But it's FREE and if you have ad words, it works with it, but you don't have to be an ad words customer to use analytics.

[MuseMojo]

It's rather hard working with my DH sometimes. He was actually one of the early www adopters. He put up our real estate website in 1996 and basically let the whole thing pass him by since. He figured that since he had an MBA he knew how to market things. Now that he's actually looking at what the competition is doing with Web 2.0 I think he's feeling overwhelmed. If we had just kept up with updating the website, I think this whole process of muse creation would go much more smoothly.

As it is, the whole process is like the blind leading the deaf & blind. At least his deafness is going away slowly.

[Marcie]

Yes I am using Google Analytics - one snafu I found is that I had my site set up so that people could pre-order the report using the Google shopping cart, so of course, once they clicked there they were off of my site and I couldn't see those clicks. Apparently there is a way to do this with API, so I'd have to hire a programmer to be able to see that important part of the test...