Ideas for Product

[kek12444]

Hi there,
I am looking for ideas about what products I could put together, knowing the following about my background. I'm primarily interested in putting together an information product (i.e. writing or having something created to sell) but am open to all possibilities.
-I am trained as a magazine journalist through college. I also graduated with a French minor. I've worked for a couple of newspapers and a beauty trade magazine as an editorial intern-I've also freelanced in style/fashion/beauty writing and worked in retail. I am a complete magazine and media junkie!
-I am a young woman (25 years old) living in Chicago in a small apartment. Currently I work for a small online marketing and advertising firm writing and editing website content, marketing materials and ad copy.
-I spent the last two and a half years as a project manager and frequent business traveler for a software company.
-In my free time, I love running and world travel. I also recently went on a couple of surfing trips.

I have wracked my brain trying to think of something to put together and am looking for possible ideas. Thank you for your help in advance!

[TinaD]

Hi!

Would love to know a little more about you...what is your longest running interest...is it media?

It sounds like running and travel are the two things outside of media you know the most about. I have to say that informational ideas are my weak point cause I wouldn't pay for that. I would think if there was some kind of way you could put together a runner's guide for travel it might be an idea. Or maybe a how-to get into a media career.

Good luck...if I get any bright ideas I'll let you know!

[blackhatontherocks]

Think about stuff that the people you've already wrote for (readers, not your company superiors) need. As you're already good at writing ad and sales copy and probably Search Engine Marketing as well, you're pretty much all set up to go. All you need to do is make a choice.

So before you ever again indulge yourself in the mindset of not knowing where to start and what to do, do the following:

1.) Make a list of the core competences that you gained from your previous and current jobs. Don't be too humble, if you have done something a few times and know more about a topic or a process than the average joe on the street, put it on the list.

a) Pick a market where you know the problems people might have which have a solution to them (and where the people who have the problem are accessible by your marketing angle; trying to sell tupperware to grannies who don't surf the internet might not work so well if you choose adwords as your only marketing platform^^).
You basically go and run google searches on any of the problems you can find, and see what folks are selling regarding the topic. You'll eventually come up with a solution to a certain problem that isn't heavily or properly advertised. As soon as you've found that, you're good to go.

Also Check what others are selling in that market. Maybe you'll find some actually great products which are just "one in dozend" in an online store, but could really be brought to shine if you make an actual page solely dedicated to the product, focussing on it being the solution to the special problem it solves, complete with marketing-angle and sales letter. Just make sure that you stick solely to google for the initial keyword research and that the top-5 keywords that you come up with from the of your head regrading the market/product of choice don't typically go for more than a dollar per click in google. You can reduce minimum bid prices through optimising kw's, adcopy and landing pages only so much no matter how good you are, and you'll need some traffic after all.

c) Choose a product and write the page about your marketing angle in a way that roughly resembles the following template:
(I) "Here's what I got" - 1-4 paragraphs, of describing the Product in terms of general information, followed by 2-X Paragraphs of (II) "Here's What It can do for you" outlining features and how they will affect the person and what problems your product will solve, also hammer home on your guarantees and how they can try-it risk free" and then close with (III)1-3 "Here's what I want you to do next/Here's what happens next"-style-paragraphs where you tell them pricing, what will happen if they Buy Now, what they can do with the product (try it out for 30 days etc. pp.) and refocus on your special guarantees and refund policy.

If keep at this process for a few hours, you might be up and running with your first salespage and google ads for testing before the weekend.

First of all, though, you should stop and take the time to realise what a massive skillset you bring to the table. No offense to our fellow 4HWW readers, but being somewhat of an expert in adwords alone is such a huge kind of headstart compared to others. Your knowledge doesn't end there, however, you've got experience in writing ad copy as well. And on top of that, you're a writer with a degree, so you know how to craft compelling articles better than 95% on the people on this planet. You've studied french, too, so your writing in that language should be good enough for you to be able to work in both french and english speaking markets.

Which means, you can simply go to clickbank or jc, or check out google ads on any topic, see what people are selling in the us, and check if it's sold in france/through french-speaking ads as well, and if not, just throw a similar product up in the other language's market.
You can also take the best-selling products on jc or clickbank and then simply write a new sales-letter for them, set up conversion tracking and test the thing. With a budget of 50 Dollars a day, you can have solid results in a week. Do as many testing runs as you can afford per month, and you'll come up with something to sell within the first couple of trials (1 is cool, but up to ten would be a reasonable investment).

If any of the ads/keywords your currently run for your company have a rating of great (without massive overspending or just due to very good history of the adwords account you're using), you can be sure that you'll be able to drive the neccsessary amount of traffic to any product that you choose, and considering your writing skills I'm quite sure you can convert this traffic and actually sell the heck out of any product that really solves a problem any decent amount of people have.

You NEED to start thinking in problems and related markets.

Heck, sorry for stating the obvious, but you could even make a product about creating Great Adword Ads and Tailoring Keywords, Landing Pages and Ad Copy in a way that results in a great rating on any non-messed up account.
The last Product about this topic that was sold costed about 2000 Dollars per unit(!!), it came out of nowhere (and the people who sold it were pretty much unknown before, too), they 500 copies before closing the doors and they've probably made something between 500K and 750k Dollars with it in real earnings. Sure, you'd need to create at least some audio as well and screen-captures as well, but you wouldn't even need any help to come up with the actual content.

See? Theres literally thousands of possibilitys for you here.

Now, Get to work!
;)

[mbailey]

Hi, I need some helpful tips about buying art supplies wholesale and reselling.

[Sven]

Hi, I need some helpful tips about buying art supplies wholesale and reselling.

Beter open a new thread, now it spoils the original one which is also no good for your question...!