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View Full Version : How do I change my daily budget on AdWords


RichB
06-25-2007, 07:36 PM
I can see how to change my monthly budget, but can I do a daily budget instead? I also see I have varying maximum CPC's for various keywords, can I alter those on a per keyword basis?

I'm new to AdWords, sorry :)

Marcie
06-25-2007, 07:40 PM
Yes to both, did you sign up for the basic account? I think you need to upgrade, there is no cost to upgrade...

RichB
06-25-2007, 07:57 PM
I already upgraded.

Marcie
06-25-2007, 08:16 PM
First of all, on your "home" page after you click on adwords, at the bottom there is an option to "Change starting page to Campaign Summary page." This made things a lot easier for me, may be just me :) On campaign summary page, there is a button for "Edit Settings" where you can put in a daily budget.

Then, on mine I have to click on "Campaign #1" (you may have given these things different names) and then "Ad Group #1" , select all the keywords, then push the button near the top that says "Edit Keyword Settings". Here, you can enter max CPCs for each.

HTH!
~Marcie

RichB
06-25-2007, 09:04 PM
The only budget options I'm given on that page are below:

$ per 30 days

$ max cost per click

I don't see a way to change daily budget.

It also says position preference is 'Not Available'. Why not?

When I go to the keyword tab as you direct, it has the CPC set to Auto and it is greyed out.

Man am I having problems. Thanks Marcie.

Webzu
06-25-2007, 09:23 PM
The only budget options I'm given on that page are below:

$ per 30 days

$ max cost per click

I don't see a way to change daily budget.

It also says position preference is 'Not Available'. Why not?

When I go to the keyword tab as you direct, it has the CPC set to Auto and it is greyed out.

Man am I having problems. Thanks Marcie.

Have you changed your daily budget several times already? You can only change your daily budget for each campaign in your account a maximum of ten times.

RichB
06-25-2007, 09:25 PM
I've NEVER been able to set or alter a daily budget, I've had the same montly budget since I created the campaign.

Webzu
06-25-2007, 09:28 PM
I've NEVER been able to set or alter a daily budget, I've had the same montly budget since I created the campaign.

Hmmm..odd indeed. I'm out of suggestions. Perhaps check the Google FAQ. This link is for AdWords Help center (https://adwords.google.com/support/bin/topic.py?topic=7024)on cost and budget. Not sure if you've seen it.

RichB
06-26-2007, 12:35 PM
I needed to switch from Budget Optimizer to Maximum CPC Bidding. Then I was able to switch to a daily budget of $50/day as opposed to a monthly budget of $250 which had me daily budget at $8.33/day.

Google had my maximum CPC for most of my keywords at $1.50. That seemed really expensive to me, I know Tim says to set it for .20 but I set it for .50 across all keywords. Any advice on this? I don't want my CPC to be so low I don't get shown if I have to pay $1.50 a click I better have a raging conversion rate (so far I don't).

What about position preference, I assume I should leave it alone for now?

Even if this muse flops, like it's looking like it will, it's be worth the $100 education :)

RichB
06-26-2007, 12:39 PM
I also changed the delivery method to accelerated so the ads show as quickly as possible, no reason to wait right?