The "Freemium" Business Model - New Muse up, what do you think?

[Tommy]

sorry, had to delete... too much traffic :P

[repguy]

Sell them seperate for sure. Most customers only want one or the other. I think a brighter more "out there" theme may work better. Also it does not seem your ranking in Google, you should really be focusing there.

[Tommy]

Yea, I havent submitted it to google yet, I'm not ready.

Do you have any sites you recommend for templates? I might change it up

[repguy]

I usually make my own but I'm sure others may have an idea of where to look for WP themes.

[Tommy]

It actually is a wordpress theme haha - should I change it up and pick a different one?

[jonparker83]

I think you should consider adopting the 'traditional' sales letter template or at least split test the two options. It's a proven formula for selling to people.

Also I'm not the greatest with copy but I'd split up some of the large blocks of text if I were you and think about making it a bit easier to read.

The first sentance just totally puts me off...

There is an inherent problem with starting your own Fraternity, and it lies primarily in the fact that very little information on how to do so exists.

Inherant... primarily... I'm a graduate so it's not like I don't understand these words, but I'd just rather your told me what I should be buying and why I need it instead of hiding it behind complicated text.

I remember there being a blog post from Seth Godin about the % of complex words per sentence, and the number of words per sentence in books both being inversely proportional (I think that's the right way round) to the amount of money they'd made and the speed at which their message had been spread.

I like the idea though, and I love the 'Frank the Tank' header image!

Cheers

Jon :)

[Tommy]

haha thanks - okay so go back to a classic sales copy page? should I even give the free information?

[repguy]

It actually is a wordpress theme haha - should I change it up and pick a different one?

Yes I would change it to a brighter theme as I mentioned, something that makes it feel more exciting, something that makes the viewer/reader feel the excitement of a frat party, frank the tank is a step in that direction though :). Keep using WP if your going to write free information on the topic to bring people in, if not then a change maybe in order.

I never viewed inherent or primarily as complex words, and the above poster spelled it inherant, I am not sure if you had spelled it like that on your page but if so that is incorrect.

[Tommy]

I've just modified the theme - it's the classic one page ebook sales page now, but with the free information at the top - what do you guys think? Will this get the job done?

What do you think about selling the ebook and audiobook together?

[Stallion]

I don't really like the new page. And I'll tell you why. A lot of text and no incentive to read it. There needs to be something bold at the top that makes me want to invest time into reading it.

Wordpress maybe easier for you to design, but I suggest you back to a regular page, like you had before. It maybe more of a pain in the ass for designing, but you really only have to design it once.

Here are some of the best selling products at clickbank, take a look at their design.

http://www.water4gas.com/2books.htm

http://www.sixfigureyearly.com

Oh yeah, did you get those pm's I sent you?

[jonparker83]

I never viewed inherent or primarily as complex words, and the above poster spelled it inherant, I am not sure if you had spelled it like that on your page but if so that is incorrect.

My point was that it doesn't make for easy reading whether or not you *personally* see the words as complex.

You have to think about more than just yourself when you're trying to sell to other people.

[Tommy]

Thanks for the advice!


It's all one page. Every single link on the page is going towards the buy page, which is actually just further down on the page. It's all one long scrolling hybrid of free content, with a long winding sales pitch throughout it

What's your criticism of it? I would love to hear what you have to say.

Will this work? ;)

- Tommy

Stallion get AIM so we can IM :P

[Tommy]

Jon, I agree... and I changed it. Thanks!

[repguy]

My point was that it doesn't make for easy reading whether or not you *personally* see the words as complex.

You have to think about more than just yourself when you're trying to sell to other people.

Jon I totally understand that. If I just thought about myself I would probably sell nothing. A better way to put it is that I did not think the general public seen those words as complex or hard to understand. My basis for that was the fact that both words are commonly used, a case could be made for inherent but for primarily? With that being said, when in doubt it is easier to dumb it down.

It would also depend on the market you are going for. If those two words are too complex for today's college and university students I'm scared to see what the future holds.

This is in no way a dig towards you Jon as I understand your perspective.