Adwords campaign advice

[JoshuaH]

Hello all,

I've just set up an adwords ad campaign, but I feel like I haven't created enough ads or ad groups.

I have 10 ads with various changes in title and body copy. Those 10 ads are each being run in 3 ad groups for certain keywords related to origami and each ad group has 10 or more keywords within each.

Oh yes, the site is: www.OrigamiGamesKit.com
For an instructional DVD kit so that you can make your own origami toys and games. Mostly aimed towards children.

The reason I say that I'm not sure if I have enough ads is because I'm only spending $8 per day, where I expected to be spending roughly $50.

Any help you can have would be appreciated. I'm quite new to this world of advertising.

Thanks.

[blervin]

I have 10 ads with various changes in title and body copy...I'm not sure if I have enough ads is because I'm only spending $8 per day, where I expected to be spending roughly $50.Okay, here's a quick overview of AdWords.

You start with a Campaign which contains AdGroups. In each AdGroup you develop 'text ads' (Ad Variations) which appear when users search for Keywords, the last piece of the puzzle.

Now, you can have millions of Ad Variations, but if you only have a few Keywords, your impressions/clicks/visits will be very low. The key to driving more impressions and therefore clicks/traffic is to expand your number of keywords. How many keywords do you have currently?

Then, look at your keywords and the number of impressions and average position. If you are receive low or no impressions, your bids are probably too low. You'll also want to look at your quality score, because it may not just be low bids, but low quality. Obviously, increase quality before increasing bids.

That's a beginning point, then there's the discussion of match type (exact, broad, phrase) and then the ad network(s) to use (Google search, search network, and content network)

[Gunn]

Blervin has a great explanation of adwords.

I would HIGHLY recommend searching for information on how to make a successful adwords campaign, there is a ton of free info, and even google has free tutorials (http://www.google.com/adwords/learningcenter/) on making a good campaign.

95% of the people who use adwords will lose money when they first start a campaign, it is essential to have a good understanding before you dive in.

Unless of course you have the money to lose, because doing it is always the best way to learn.

[andyYY]

well,depend on the estimated cost of every click.

If you have a ppc that cost $1 and your daily budget is $8,you'll not go very far away.

I saw some ppc costing $12...and it was amazing how those companies fighted each other for the first place...

Imho the only good ppc adv it's the one that cost less than 0,40 cents...

Google adwords it's probably the latest hard/complicated/effective/win or lose marketing tool

(But google earn billions for that,chapeu)