Muse Test Website - Feedback Wanted

[roarke01]

My first post!

I have selected an information based product for my first muse evaluation. I used Weebly (at the suggestion of other posts in this forum, thanks) to create a simple website.

Once it is ready to promote, I plan to use Google Adwords to generate traffic and gauge interest in my idea. My niche audience is Quality Managers for Manufacturing facilities. Research indicates this target audience should be of sufficient size.

I am specifically looking for answers to the following questions:
1. Is this site too simple for a test?
2. Does the Weebly promotional footer harm professionalism or credibility?
3. Is my message clear? Do you understand the solution I am offering enough to purchase?
4. The copy needs some cleaning up. Any suggestions regarding tense, passive voice, etc?
5. I plan on selling the product for 199 dollars - is double your money back too big a risk at this early stage of the game?
6. I have put in a page for orders to determine potential purchase interest. Does Weebly provide analysis for individual pages? I was unable to answer this on my own.
7. With that said, how many clicks to the order page in a given period of time would consititute a successful trial?

www.easyqualitysystems.com

Thank you for your time and consideration.

[newday25k]

Roarke,

I am a total newbie to the 4HWW realm, but I have spent my career in clin/reg/QA for medical devices.. so I have a couple of comments on your website.

1st- This is a great idea. Companies, especially startups without VC, often don't have a clue as how to create a functional quality system, and don't have the capital to pay for a high powered consultant to set one up.

2nd-These statements sound flip and bitter, "I don’t want to be a consultant; I have enough work as it is." or hesitant, "My goal is to give you the tools you need to do it on your own. However, if you do have questions, an FAQ will be available online."

Delete these statements and make it to the point, e.g., "This tool will enable you to accomplish [xyz] without hiring an expensive consultant." and, "Online help tools are available, click here for a sample."

3rd-Are you marketing to very small companies only? Larger companies may look at $199 and think this product doesn't offer enough value. Depending on the scope of your product and how well this test website does, you might consider raising the price. In my experience, a $200 product doesn't buy you a lot in a corporate setting. A 60-minute tele-seminar runs around $500 for one call -in number, and that is relatively standard, even for trainings that are not so useful. And that's less than an hour of a consultant's time.

4th-If one of my employees came to me and wanted to buy this tool, I would be hesitant purely due to the tone of your text. The immediate tone of your website is sort of, how to get one over on your manager and make him/her think you are better than you are, e.g., "Let your boss wonder how you did all this on your own!" If I am the manager approving this $200 expense, this doesn't appeal to me (perhaps because I am a collaborative manager). However, companies love to spend money on training. It looks great on their HR resume. You might appeal to more managers who are approving this if you put a little bit more of a training tool spin to it. A little less casual (who wants a flippant quality manager??-- You guys are supposed to be serious) and a little more training oriented.

5th-4-6 weeks for delivery???? If I can't ship product because my quality system is messed up, non-existent, or sub-par, 6 weeks is much too long to wait for a fix. You need to be able to ship your tool within the week, overnight is better. You could get fired before the tool even arrives. The buyer needs to be able to begin to implement system change immediately.

6th- I personally don't think you should provide double your money back. Remember who your audience is, QA folks. .. and that statement feels a bit too salesy. That makes the quality folks nervous.

Otherwise, like I said I think it's a great idea. You are a lot farther along than I am! Good Luck!

~nd

BTW, I am in the rockies as well. Great place.

[JFrenzel]

Use other mediums to test it out, change the page that it directs you to when you order. I have to be straight forward, but it looks like a sales page. I have seen many and few stick in my mind. Perhaps use AS SEEN ON TV, do the research first though.


Jose

[andyYY]

Actually sales pages sells more than formal websites :\

I suppose that's should normal when you have targeted and quality visitors

[jonparker83]

I would definitely pay to go 'pro' even if it was just to get rid of the Weebly footer.

It may just be me but it's one of my pet hates when people use hotmail, yahoo etc email as their business address (e.g. businessname@hotmail.com) and I think that having something like this advertising that you used a free service *may* make others think along the same lines....

It could just be narrow-minded internet snobbery though so would be interested to see what other people think.

Do you lot think the same thing? and does this extend to other things like Open Source CMS'es as well?

[Stallion]

It has weebly because his hosting is weebly.

Just pick up some hosting, it's not much($2-10/month). It'll allow you to set up lots of professional emails for yourself and there's no stupid weebly thing.

info@easyqualitysystems.com
sales@easyqualitysystems.com
support@easyqualitysystems.com

Easy stuff and makes it professional. And you can setup email accounts for your virtual assistant if you want(if you do any outsourcing).

[andyYY]

Totally agree with it.

I'm scaried as Hell when I see "pro" contacts like :

infobusiness@hotmail.com

or any free-fraudnest email provider

[roarke01]

Excellent advice, I will begin to implment the changes immediately. Any suggests on a good web developer?