View Full Version : Get My Product In Stores
MuseBuilder
07-08-2008, 12:34 AM
Hey,
Recently, I launched my product at www.InstantMadHandles.com - it's an exciting informational product that show basketball players how to improve their ball handling skills and get a college scholarship -
Well, I have had a couple of phone calls (not fully automated yet- I have not surpassed 10 sales per week), many ppl sign up for my email list and a couple of sales. I will begin advertising in a national ad this month and I am fully expecting the sales to increase trememdously.
However, I want to take the next step and get my product in specialty stores (e.g. Hibbett Sports, Finish Line, Dick's Sporting Goods). So, besides the company that Tim list in the book www.bjgd.com does anyone know of any good companies that help people get thier products on the shelf?
Please, also give feedback on the muse. Let me know what you think. I am trying to improve it so all feedback is welcome.
Thanks and Be Well...
Tommy
07-08-2008, 12:51 AM
Cool product man, did you create it yourself or are you selling it as an affiliate?
- Tommy
MuseBuilder
07-08-2008, 02:21 AM
Thanks bro,
Well, I played college basketball and I've always had a talent for handling the basketball. But, one of my close friends can handle the basketball really well and can teach others how to duplicate his skills (he actually taught me).
So, he is actually the expert. In short, we created the product.
Thanks and Be Well...
webgal
07-08-2008, 02:24 PM
I think it's a sweeet idea. I love basketball, college bball in particular. I wish I had an answer for you regarding shelf space in top stores. But I do know it's not easy.
Tommy
07-08-2008, 04:00 PM
"Instant mad handles" to me, is a product marketed more on the street / ghetto / schoolyard side. Not saying thats bad, but it's not congruent with the "buy this because you'll get a scholarship!" theme. You should do one or the other. Maybe buy two websites, and tweak them slightly?
One theme with the "damn son he just broke yo ankles!" schoolyard AND1 marketing, just for kids who want to get better ballin
One theme with the suburban white kid wanting to get a scholarship playing D2/D3 ball, and using the "look, this kid saved $50,000" justification for buying the product
you know what I mean?
- Tommy
storm33229
07-08-2008, 07:32 PM
The Site Design
The look and feel of your website is terrible. No offense to you. I really think you could exceed that 10 sales per week if you made your site look as "ballin" as the product you sell. ;)
The Shelf
I've never been a big fan of putting products on shelves. However if your 100% confident that it will be an effective way to generate a lot of sales, then go for it.
The Product
I like the idea; it looks solid. Keep with it.
MuseBuilder
07-08-2008, 11:31 PM
Hey bro,
Thanks for the advice! Believe it or not...I didn't grow up in the best area. Needless to say, I didn't have the financial backing to pay for college. But, I always desired to go...and I did on a basketball scholarship thanks to these tips and secrets.
It's a common misconception that kids from the "hood" or "ghetto" don't aspire to go to college. But, the majority of my college basketball team came from the "hood" and we did very well. We played in National Tournaments, graduated college and most of us are doing very well.
I appreciate the advice, but I think they go hand in hand. Kids that may not be able to afford college can get a scholarship. It's actually very simple. I have helped dozens of people myself.
*Thanks for responding though...nice to hear other opinions...
MuseBuilder
07-08-2008, 11:46 PM
Storm,
Thanks for responding. Yeah...you know- when I first began with automation i was really into the look and feel of websites. So, I designed a site that looks pretty good and got positive results (www.AccomplishConsultingGroup.com).
Then began reading and noticing what other successful people were doing and decided to adapt to their ways (e.g. Yanik Silver: www.InstantSalesLetters.com -this simple site makes 245k per year). I realized that you should focus more on your "content" and "sales copy" than the look and feel of your site.
Results: It actually works! 1 out of every 32 ppl that visit my site buy the product! That's remarkable.
Here's the deal: The design is "Ok" and the site is simple. It is one long page and it reads just like direct mail or sales copy. When ppl visit my site they can do 3 things: Read what I have to say and buy the product, give me their information, or leave. That's all they can do.
I purposly limit the choices that the consumers have to make - put up a simple HTML site. It's actually very effective.
Thanks for the comments too. Please keep them coming. Glad you think it's a good idea. It's very simple and I have many more "How To" products that I will be testing soon.
Thanks and Be Well...
MuseBuilder
07-08-2008, 11:55 PM
Thanks for the support. I really appreciate it. I spoke with someone about how to get my product in stores yesterday. I have a couple of contacts - just seeking the advice of others before I make a move.
I know that Tim deals with affiliates and wholesellers alike. Smart testing, smart positioning and brilliant distribution is the way to go. I have the first two down...it's time to make #3 a reality.
Thanks again & be well...
AntonTheKhan
07-09-2008, 12:55 AM
Hey are you selling a hard product or is it downloadable? I didn't look to be honest with you, but if it is downloadable how do you get so much video time compressed with enough quality to be able to make it as a reasonable download file. Thanks.
I have to say that you might have hit the jackpot with your site. I know the look is simple, but so what. So is the look of my first muse www.soundcrafterz.com (still havent finished the video), but it converts at about 4-5%, more than double the usual internet rate. Plus I have niched a product that I know kids out there are dying to lay their hands on.
As far as getting your product into stores, what I would do if I were you is I would run the website for a little while, even recruit affiliates and then just hit up the store chains that you like with a solid pitch, which will include actual sales figures that you can demonstrate. You can suggest that at first theyr try and buy 50 copies from you and try them at one or two locations and see how that goes. If sales go well, you can strike a bigger deal with them directly.
Thanks for the support. I really appreciate it. I spoke with someone about how to get my product in stores yesterday. I have a couple of contacts - just seeking the advice of others before I make a move.
I know that Tim deals with affiliates and wholesellers alike. Smart testing, smart positioning and brilliant distribution is the way to go. I have the first two down...it's time to make #3 a reality.
Thanks again & be well...
webgal
07-09-2008, 03:17 AM
I think the video advice is sound. By the way, I've been a rec league basketball coach and I love videos of some of the techniques. While I know them, you have to go back and break it down to figure out how to teach it.
The sales letter needs quite a bit of work. Start with the hunger of your audience. Think of the benefits of the video and keep saying so what until you hit an emotional trigger. You want them salivating. Base it on "you can be a scholarship athlete and go to college free." That's boring but start there. In other words ball handling is a minor point until you tap into what it can do for you. That's where you start.
My Dad was a scholarship basketball player, too. I'm not sure he'd have gone to the school he did otherwise. He went to Davidson college in the 40's. Even then it was pricey whereas UNC was far cheaper as an education goes. Back then they were on par with each other in basketball.
MuseBuilder
07-14-2008, 11:24 PM
Thanks for the support. No, it's not downloadable. It's via DVD.
MuseBuilder
07-14-2008, 11:25 PM
Thanks, I'll take heed to that advice. I'll look over the copy and revise. What do you think about these sites?
www.BeUberQuick.com
www.InstantSalesLetters.com
MuseBuilder
07-14-2008, 11:33 PM
Hey,
I will surley take heed to your advice. I'm interested in hearing more of your thoughts. Please post more of your thoughts or email me at Musebuilder@gmail.com
ThanksI think the video advice is sound. By the way, I've been a rec league basketball coach and I love videos of some of the techniques. While I know them, you have to go back and break it down to figure out how to teach it.
The sales letter needs quite a bit of work. Start with the hunger of your audience. Think of the benefits of the video and keep saying so what until you hit an emotional trigger. You want them salivating. Base it on "you can be a scholarship athlete and go to college free." That's boring but start there. In other words ball handling is a minor point until you tap into what it can do for you. That's where you start.
My Dad was a scholarship basketball player, too. I'm not sure he'd have gone to the school he did otherwise. He went to Davidson college in the 40's. Even then it was pricey whereas UNC was far cheaper as an education goes. Back then they were on par with each other in basketball.
Frank
07-14-2008, 11:57 PM
You might want to consider some marketing aimed directly at parents. The thought of saving 4 years of college tuition is a great incentive to spend a few dollars now.
webgal
07-15-2008, 01:43 AM
There is a primary market and secondary market. You say something different to each. The parents are surely one of your markets.
MuseBuilder
07-15-2008, 10:44 PM
Hey Frank,
Good idea. I have pondered that idea slightly but you just gave me confirmation. I get a couple of phone calls per week and 2/3 calls are from parents. Their kids are telling them about the product and asking them to call.
I received a call from a guy yesterday and we spoke for about an hr. He bought the product last night about 1 am.
*It feels good to earn dollars, spend pesos and compensate in rupees.
As I mentioned earlier. Good idea. I will begin implementing that idea in the upcoming future.
Thanks again...You might want to consider some marketing aimed directly at parents. The thought of saving 4 years of college tuition is a great incentive to spend a few dollars now.
MuseBuilder
07-15-2008, 10:46 PM
I concur...I may have to create and alternate ad via outsourcing.
I have a system in place now. It's becoming easier and easier to make things manifest.
Thanks again...There is a primary market and secondary market. You say something different to each. The parents are surely one of your markets.
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