Head Shaving Product - Skull Shave

[Skull Shaver]

Hi Fellow 'Musers',
I gladly welcome your feedback on my product...an almost all natural shaving gel designed especially for head shavers...Skull Shave.

www.skullshave.com

My target market are men from 25 - 45 who are very interested in using products free of toxic chemicals, as well as concerned about the quality of their skin and not just simply removing hair.

I'm in the process of creating 3 new versions targeting skin types...dry, oily and normal/combination.

I actually use a certified master herbalist who mixes and creates the product.

Thanks in advance. Good luck to you all!!!!!!

Darryl

[Flimjo]

Looks good. Let me know how it goes.

[Sven]

Hi Daryll,

Welcome to the forum!

First of all,congrats on the idea!
I think that guys who shave their heads would love to buy a specialised product for it!

Now for some critisisme....:
Guys with shaved heads have attitude. I miss additude in your product and website.
There are too many factors that you could use to add some additude but here are some ideas:
Use less different fonts, harmonise the styles
Use harmonious colors.
Use less text: Shaving gel with additude is the best, period.

Hope this is a bit of help. Good luck!

[webgal]

You've got a great idea. I'm with Sven. We need some attitude. And you do present some things in terms of benefits. But the front end top headline needs to be more benefit oriented, right away.

I didn't read to the bottom. But what happens if you shave with the top brand of shaving cream? What is the NUMBER one benefit of your brand? Let's turn that feature into a benefit for the end user.

If I use Skull Shave I will be what or it will do what for me? Start by stepping in the shoes of your target and answering that question. You need to think like they do. That will serve as the POSITION for your strategy which will be your headline. So just answer that first. And what is the result of shaving a head with the wrong ingredients. And don't point to paragraph 3 line one. You have 8 seconds. We've got to cut to the chase here.


You could develop a killer You Tube promotion for this.

[Skull Shaver]

Thanks everyone for your thoughts! I tweaked the site a little last night to give it a little more attitude.

www.skullshave.com

Darryl

[webgal]

What I'm missing is why is the cheap stuff bad for me? You want the end user to find value you need to say why the other stuff is not good. Bumps? Cause some problem later? You've not validated anything you've said. You've listed features and ingredients, but no benefits.

You've told me this. You've not told me why. Which leaves the consumer wondering.

"Skull Shave is intended for the guy who realizes skin care is very important and understands the value of avoiding artificial chemicals while using essential oils and organic ingredients as much as possible."

Another reference you tell me it's awful for you. Why? Just because you say so? This is the key to making sales, coming out and telling me why skull shave is better involves telling me why what I'm using is bad. What, pray tell, is going to motivate the guy to buy this other than a generic reference to making me sexy. It has to be presented as a solution to a problem or pave the way to proving how sexy it is. Image alone is hard to pull off because you'd have to have a better package and web design. So you need to position it as a solution to a problem because image alone is often a high dollar market position to achieve. (think Nike budget)

Sorry to hound you but I spent months on new product roll outs just nailing the position and the reason to buy it. Getting this part right is the key to whether it will succeed or not.

I was wondering. Can I use you as a case study? Here's what I was going to do and I need a, umm, victim or rather a willing participant.

I am on a copywriting forum. And as a more experienced senior member of this particular forum, I am often asked to "coach" and or share a method of arriving at how to write about a product on a website and in ads. Finding the hook, so to speak. And I had proposed a challenge where we take a product and

Define a marketing position (strategy)
Define the target market
Write headlines and subheads based on our strategy and target market

It would last about 2 weeks. And you'd get lots of ideas. You game? Send me a PM if you are so I don't miss your answer.

We'd do this on my blog http://webpreppro.com/blog/ I won't link to your site if you'd rather I didn't but I could provide the info on a web page so they have some info to go on. Or you can have a link to your site and these writers and marketing strategists would go to your page. That part is up to you.

If he's not up to it, I'll be on the lookout for another. I just thought this was something the participants could get their brain around.

[lar]

For the love of god please hire a professional designer!!!! Would you send money to a site that looked like that?

[captaink]

The colors are bad.

Sorry, but pinkish/purple?

Try strong blacks and yellows.
Look at your target market, then write a few "cool" articles.

Ideas:
- Shaven headed celebs
- Why a bald head is MUY MACHO!
- Why girls dig it.

For ideas on what to tell your target market, I would look into the direction of:
- Maxim
- FHM
- Playboy
- Men's Health

Example:
http://www.headblade.com/

::captaink::

[Skull Shaver]

The feedback is great! I actually want to use/keep purple color as a 'trademark' but since I do love God (smile) I am in the process now of selecting a web designer to revamp site. I also want to upgrade package labeling.

Thanks again!!!

Darryl

[lar]

Darryl, your response made me smile :) Glad to see you've seen the light so to speak!

[CodySweet]

I agree with all of the above comments. You need more attitude and the purple color is not going to attract the people(me) you want to buy your product.

If i were you i would do some reasearch on "Head Blade". It is a razor spinoff designed for shaving your head. The guy started it as a one man show and now it is a multi million dollar business. You may be able to partner up with him or work something out.

Also look into sponsoring MMA fighters. I train MMA and LOTS of us shave our heads. Head Blade went this route and it seemed to work for them.

I think there is a market for your product i just think you need to really look at how you are going to market it. And your website REALLY needs to be redone.

Good luck, hope to buy your product at a local Wal Mart soon.