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View Full Version : Brainstorming help needed - Assistance narrowing down niche market


bertrb
05-11-2008, 06:00 PM
Hi All,
I have decided to create info products. I have been a student, worked with students, enjoying seeing students succeed. I am specifically interested in mentoring women (college aged to young professional) in their personal, professional and spiritual development. I enjoy working with the Gen Y or Millennial generation members who are in college and beyond as well as helping those who work with them.

I have an undergrad and grad degree in communication and i enjoy helping people develop their communication skills.
I have worked as a counselor, leadership development trainer, adjunct professor, university chaplain to Freshman students, Dean of women at a leadership academy, director of a women's mentorship program.

As you can see, I am all over the map and my range of interests is too broad.

Does anyone see any niche markets emerging from the information above?
what topics could I use to market info products to these markets?

I am having a challenge thinking of my niche market and the first info product(s). I need help brainstorming.

I feel that if I had a niche market and a to do list of some type, I would get momentum.

Anyone have ideas?

*********** I welcome Tim's input on this brainstorming request******** Never hurts to ask. :0)
Your book (and audio tape) is incredible.

Thank you.
Bb

scribbler60
05-11-2008, 10:45 PM
The beauty of working with students or very recent grads is the fire they often have, the enthusiasm for their chosen studies (usually, anyway) or career path. Untainted by cynicism, in the relatively sheltered environment of a university or college, for many of them it's the first real chance to learn things that are actually useful and to live and work among like-minded folks and mentors.

The downside, though, is that students are perennially broke.

While I don't have any real answers for you at this point, may I suggest putting a proverbial foot in as many of the camps as you've listed here and make an evaluation in, say, six months or a year, to see which one both generates decent income and is something that gives you a reason to leap out of bed in the morning.

Then again, maybe that's not much help...

AntonTheKhan
05-12-2008, 01:02 PM
Students aren't a market, they are a potential market but mostly they are a segment of the population.
A market is a group of people "on the market" for something. meaning they are out there looking to buy something. You must stand in the front of this desire to buy and offer what they want to buy. It is as easy as that.
start with the markets that you are part of.
What do you buy all the time. What info do you look for on the internet. What books do you read, what are your hobbies and where do you spend the most money (aside from rent/mortage/car, etc).
generally you will be better off creating a product that will financially benefit people. meaning if you tell them buy this and i will show you a way to quadrupule your benefits, it will be a big catch, instead of let me show you how to be a successful student. There is nothing concrete to that.
Don't be afraid to go into a market you don't have much expertise in, as you can always learn and always joint venture with someone who does, but who doesn't know how to market and run an automated business.
Hi All,
I have decided to create info products. I have been a student, worked with students, enjoying seeing students succeed. I am specifically interested in mentoring women (college aged to young professional) in their personal, professional and spiritual development. I enjoy working with the Gen Y or Millennial generation members who are in college and beyond as well as helping those who work with them.

I have an undergrad and grad degree in communication and i enjoy helping people develop their communication skills.
I have worked as a counselor, leadership development trainer, adjunct professor, university chaplain to Freshman students, Dean of women at a leadership academy, director of a women's mentorship program.

As you can see, I am all over the map and my range of interests is too broad.

Does anyone see any niche markets emerging from the information above?
what topics could I use to market info products to these markets?

I am having a challenge thinking of my niche market and the first info product(s). I need help brainstorming.

I feel that if I had a niche market and a to do list of some type, I would get momentum.

Anyone have ideas?

*********** I welcome Tim's input on this brainstorming request******** Never hurts to ask. :0)
Your book (and audio tape) is incredible.

Thank you.
Bb

nucleus
05-18-2008, 05:52 PM
You could market a info product:

For older women seeking to go back to or start college

For specific grad degrees "how to get your law degree without losing your mind"

HS girls on how to pick a college/career

capturedwhisper
05-23-2008, 02:50 AM
Check this site out. As I read your passions this group came to my mind.
This crowd is HUNGRY for direction and inspiration, and they have their churches behind them to fork the cash out for needed information.

www.catalystconference.com

They are the next generation leaders of the church - and there are A LOT of women. Also, there is a woman's daylong seminar with the feel of "help, I am a leader trapped in a woman's body" coming up.

http://www.willowcreek.com/events/leadership/2008/giftedToLead.html

Just my thoughts.:o

dreb
05-24-2008, 10:28 AM
Hi All,
I have decided to create info products. I have been a student, worked with students, enjoying seeing students succeed. I am specifically interested in mentoring women (college aged to young professional) in their personal, professional and spiritual development. I enjoy working with the Gen Y or Millennial generation members who are in college and beyond as well as helping those who work with them.

I have an undergrad and grad degree in communication and i enjoy helping people develop their communication skills.
I have worked as a counselor, leadership development trainer, adjunct professor, university chaplain to Freshman students, Dean of women at a leadership academy, director of a women's mentorship program.

As you can see, I am all over the map and my range of interests is too broad.

Does anyone see any niche markets emerging from the information above?
what topics could I use to market info products to these markets?

I am having a challenge thinking of my niche market and the first info product(s). I need help brainstorming.

I feel that if I had a niche market and a to do list of some type, I would get momentum.

Anyone have ideas?

*********** I welcome Tim's input on this brainstorming request******** Never hurts to ask. :0)
Your book (and audio tape) is incredible.

Thank you.
Bb
Agreed, the student market my be a difficult one to crack, but you do mention beyond. Key skills missing in graduates I have worked with are communication and leadership based. These seem to be your strengths, so working with the graduates and their employers to develop these skills may be the angle you need to focus on.

--------------------------
http://www.smartmillionairesguide.com

Marcie
05-25-2008, 12:39 AM
dreb - are you affiliated with http://www.smartmillionairesguide.com? Thanks!