Pay Per Action

[Drewkerr]

http://services.google.com/payperaction/

Thats right google is Beta Testing a new PPC option. It is called Pay Per Action. So you only pay PER ACTION or Sale. This has the possibilty to be a huge new way of marketing online.

Just though I would share this bit of info I found out!

Drew

[Marcie]

Hmmmmmm - very interesting. Wonder which will be more cost-efficent. Makes it hard (impossible?) to test though, doesn't it?

[Vacman]

Drewkerr,

Awesome! Thanks!

I just signed up!

That could be awesome, it might be a way to virtually ensure ROI.

But I don't know how/if it would work.

We will see!

[Drewkerr]

Well I got the inside scoop about it from the guy that wrote Google Analicts (Im probally spelling that wrong) and former Google employee.

Basically instead of pay per clic which you might have to get 100 clicks to get a sale. You will pay per action, and the action price will be based of your sales price of your product. Basically a revenue split.

I am very estatic about this, basically you are putting google on commission. They don't sell, they don't get paid.

I have my guy working up a couple of proposal to manage my PPA campaign on google and PPC on other search engines for my muse that will be going live soon.

Drew

[Batman]

Very Nice Drew... Thanks!