Testing Stage - Product Failed - now what?

[JKC]

Say that I've invested in a simple, 3 page, e-commerce website through a third party (because it is not a strength of mine). The site is designed and created for my product that I had in mind, and during the testing phase, I find that there isn't a suffiecient enough demand for this product....

So, back to finding a market and brainstorming another idea right?

My question is, after the initial investment of the site, how much would it cost to have a designer re-do the site with a different product in mind? Another words, is the initial building of the site the time consuming part or would a new product essentially mean equal time/cost to re construct, as building the origional site?

Thanks in advance. The website stuff in new to me...:confused:

[badhank]

a to ur q: Maybe, show us the site and lets see. Its most likely a simple static page where u can literally replace the text and keep the structure.

Other considerations:
Did your test fail by lack of click through, or lack of purchase? What i mean is are you getting people there but having a hard time pulling the trigger? Or are they just not showing up. Theres ways to refine your tests, if you are more specific the ppl here can help u out with ur specific problems.

[webgal]

My question is, after the initial investment of the site, how much would it cost to have a designer re-do the site with a different product in mind? Another words, is the initial building of the site the time consuming part or would a new product essentially mean equal time/cost to re construct, as building the origional site?

Thanks in advance. The website stuff in new to me...:confused:

In my business, everything revolves around creating a brand image for a product. Branding it. The website happens much faster than all the up front research. But then that's why people skip it the first time around. It's harder to wrap your brain around this part and easier to construct a website.

So in short, your website needs to act as a sales and marketing tool and it needs to suit your product and inspire conversions (ROI). So what you have now may or may not work for it. It is putting the cart before the horse.

[JKC]

Thanks to both replys.

I should have been more clear. This is just hypothetical. I want to invest the $1500-2000ish to start, but I want to know how much a website/new product would cost if re-done, so i can count it in on my budget.

I am educated in business so in think in dollars and cents. I lack the website construction knowledge so that is where my queury is. Do I make sense ??

[Wooble]

If you are going to use AdWords to get traffic then do some basic testing before investing a lot of money. You can set up a do-nothing landing page, setup two ads (for split testing) and observe the resulting traffic. You will learn a lot doing this, and it can be done over the course of a couple days for under $50.

[badhank]

Ok, if you can open ur page in a browser, then also open file in a notepad/wordpad and see clearly where the text you want to change is, its a matter of cut and paste and you can either do it urself or get some1 else to do it for very cheap.

Its unlikely that a 3-page site is any more complex than that... assuming you want the exact same look of the page, just different text.

[JKC]

If you are going to use AdWords to get traffic then do some basic testing before investing a lot of money. You can set up a do-nothing landing page, setup two ads (for split testing) and observe the resulting traffic. You will learn a lot doing this, and it can be done over the course of a couple days for under $50.

How do you set up a do nothing landing page? I have Microsoft Publisher on my laptop. Will that do the trick?