What did you leard PPC from?

[kamakiri]

I am just getting into the marketing side of one my muses. This video came across in an email this morning:

Think you can’t get cheap PPC clicks on Google anymore? Guess again. (http://masscontrolsite.com/blog/?p=29)

This sounded like Swahili the first time I listened to it, but it made some sense the second time. Does anyone else have some resources that they use to evaluate and create a strategy for search engine advertising?

[italian_job]

Hi there

my suggestion is always always start promoting your muse with PPC advertising. This is the plan of action I recommend you:

1) do a search in google for the terms you think relate to your business, take note of the competition. If somebody has even bought a domain name that has got the keyword you have in mind, you have a good chance that's a good keyword (and that is the reason why I own hundreds of domain names).

2) use google adwords PPC and add the google keyword tracking to your thank you page. This is mandatory because you must know which keyword generated the "action" you request your prospects to take on your site (filling in a form, an autoresponder, or a purchase)

3) expand your PPC list

4) replicate the process using Yahoo and MSN PPC

5) ONLY after you have completed the steps above, you can now venture yourself into SEO. Optimize your website for "Long tail keywords".

If you are interested, I can email you an excellent ebook on SEO and Adwords.

Hope this helps.

ciao

=================================

PPC, Clickbank and Google: How the System Works.

www.JamesBradley.info

================================

[kamakiri]

I am totally interested in it. My email is in my profile.

[Mike Rhodes]

Hi Kamakiri,

I learnt from Perry Marshall & Andrew Goodman - I think they're still the best out there.

As you probably know by now having been on this forum for a while, I have a free 5 day AdWords course - over an hour of free content, no pitch! You know my address, so no need to post again.

The AdWords learning centre is also an excellent resource.

& I agree with Italian-Job, start with AdWords, test, test, test, then expand.

Happy to brainstorm your strategy if you like. You've contributed heaps to this forum. PM me & we'll set up a 30 min call. no charge.

Cheers,
Mike

[webgal]

kamakiri- I took a look at that video and it was so boring I could not make it. You are a valuable contributor to this forum and your posts are very helpful and thoughtful. So I'm hoping I've not insulted you. It may be others will find it helpful.

I just like Mike's MUCH better. It really boils things down. And perhaps his Australian accent and his personality makes it livelier. And it's split up. I watched it just as he intended, over the course of 4 days. I even knew a great deal of what he went over but there was enough new information that I found it very valuable.

Italian_job, may I borrow your post for my blog? I can give you credit. I want to start adding a lot about ppc as it pertains to a target audience. And I think I need some posts besides mine to sort of change things up.

[chop]

<quote>5) ONLY after you have completed the steps above, you can now venture yourself into SEO. Optimize your website for "Long tail keywords".</quote>

Interesting.. Why not integrate site optimization from the beginning when creating your site? A good long term autopilot SEO strategy incorporates ideas that you would want to do at the creation stage of the site anyways.

Maybe I am misunderstanding the above?

[kamakiri]

kamakiri- I took a look at that video and it was so boring I could not make it. You are a valuable contributor to this forum and your posts are very helpful and thoughtful. So I'm hoping I've not insulted you. It may be others will find it helpful.

Webgal - Thanks for the comment. I am clueless about PPC and a lot of the terms surrounding it, and it is good to know that people have opinions here and more experience than I do.

I do enough 'constructive criticism' here that I would hope everyone looks critically at my own posts, and lets me know about it.

Mike - Thanks for the offer. I will take a look at that adwords course. I actually didn't notice it before, but that is probably due to a bad habit I have of basically ignoring stuff I know nothing about.

IJ - I will start that process today.

Thanks guys (&gal).

[kamakiri]

Sorry to double post here, but webgal (and anyone else), what do you think of these guys?

hexatrack (http://www.hexatrack.com/)


and

the new ppc blog (http://www.thenewppc.com/blog/)

Are they guys like us trying to make a buck, or resources I need to get more use out of my marketing dollars.

[webgal]

Well, both. A fellow copywriter friend just wrote a sales letter for a guy with a great ppc tracker but I think it's for the more advanced user.

I don't know about hexagon, but I presume the jv partners are helping to promote it. So I don't know if it's worthwhile or not to be honest with you.

[italian_job]

hi webgal,

no probs, go ahead and add my post to your blog.

But will we ever see who is behind that nice pretty black mask?

:-)