A Beginner's Guide: How to Rent Your Ideas to Fortune 500 Companies (Plus: Video)

A Beginner's Guide: How to Rent Your Ideas to Fortune 500 Companies (Plus: Video)

I first met Stephen Key in 2001. Two months later, I used a few recommendations of his — shared over the customary gin tonic — to help a friend double overseas sales in less than two weeks in New Zealand and Australia. How? Licensing. It can be a beautifully elegant model. Stephen is somewhat famous …