Disclosure – The Full Monty

This blog is not primarily financially driven. I put it up in 2007 to build a community and learn from smart readers.

Regardless, beginning December 1, 2009, the FTC requires bloggers to disclose whenever there could be hidden interests or unspoken biases related to recommendations.

First, the obvious: I am a tech investor and advisor. Here are some of the start-ups I work with. Here are a few more.

Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to disclose this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.

This would be tedious for me and even more tedious for readers. But rules is rules.

To cover my ass and preserve your reading experience, please assume that, for every link and product I use, the following all hold true:

Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel.

(Illustrations courtesy of Louis Gray and Jeannine Schafer)

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