How Not to Use a Lawyer – A Personal Case Study (Plus: Protocol Marketing correction)

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Ah, lawyers. It’s a love-hate relationship.

Just this week alone, I’m working with a literary attorney (publishing), an entertainment attorney (TV), and a corporate financing attorney (angel investments).  All three are great.

Yesterday, though, I received the threatening letter below from Protocol Integrated Direct Marketing, whose call centers I recommend in the 4HWW. WTF?

Click to enlarge… Read More

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Random and Fun Announcements: Keynote with Mike Shinoda, Inc. 500, Madrid Party, More…

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Mike Shinoda of Linkin Park: more than 50 million albums and counting. (Photo: norrelb)

Rather than sprinkle these announcements around, I figured I’d just load up one post. Hope to bump into some of you at one of these!

Keynote with Mike Shinoda of Linkin Park in Las Vegas

I’ll be doing an opening keynote with Mike Shinoda of Linkin Park fame at BlogWorldExpo in Las Vegas, Sept. 21st at 9am. Hosted with Rohit Bhargava of Ogilvy Worldwide, it’s going to be a blast. Here’s what we’ll be covering… Read More

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The Fortune 500 4-Hour Workweek: Multiplying Output in Groups (Plus: Downloadable Checklists)

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For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

There is a misconception that lifestyle design is just for entrepreneurs or CEOs.

In reality, the principles — borrowed from economics and behavioral psychology — can be applied within organizations and groups with even more dramatic effects.

Just watch the 25-minute segment above from the Danish equivalent of the BBC (DR1), where lifestyle design is tested by both an employee at insurance giant Codan and by the CEO of a fast-growing microbrewery. For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

Who made more progress? The boss or the person with a boss? The results might surprise you… Read More

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4HWW Cover Story in Men's Journal (Plus: Be in a Movie)

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“Nothing bothers me more than sloth. The objective is to fix mistakes of ambition and not make mistakes of sloth. I work my ass off.”
-Tim Ferriss, from the new issue of Men’s Journal, Sept. 2008

Since I’m going nuts preparing for Burning Man, this post will be a short one.

The quote above is from the latest issue of Men’s Journal, where the main editorial cover story is a profile of me and the rise of The 4-Hour Workweek. There are also fascinating profiles of John McEnroe (awesome insight into his tennis strategies) and Gavin Newsom, as well as a cool snapshot of Tonny Sorensen, CEO of Von Dutch and former world champion in Tae Kwon Do.

The journalist, Larry Smith, spent almost three full days with me and covers a lot of details that haven’t been covered before, including background and education; core tenets of lifestyle design and common misinterpretations; interviews with family, professors, and friends; experiments involving critics; even how I organize my environment and home… Read More

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Why Bigger Goals = Less Competition (Plus: Major Media Opp)

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SPRING 2005, PRINCETON, NEW JERSEY

I had to bribe them. What other choice did I have?

My lecture at Princeton had just ended with smiles and enthusiastic questions.

At the same time, I knew that most students would go out and promptly do the opposite of what I preached. Most of them would be putting in 80-hour weeks as high-paid coffee fetchers unless I showed that the principles from class could actually be applied.

Hence the challenge.

I was offering a round-trip ticket anywhere in the world to anyone who could complete an undefined “challenge” in the most impressive fashion possible. Results plus style. I told them to meet me after class if interested, and here they were, nearly 20 out of 60 students.

The task was designed to test their comfort zones while forcing them to use some of the tactics I teach. It was simplicity itself: contact three seemingly impossible-to-reach people—J Lo., Warren Buffett, Bill Clinton, J.D. Salinger, I don’t care—and get at least one to reply to three questions… Read More

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Prepping for Warren Buffett: The Art of the Elevator Pitch (Videos)

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The Oracle of Omaha, the world’s richest man. (Photo: Stephanie Kuykenal/Bloomberg News/Landov)

It’s 1:33am in Omaha and I can’t sleep.

Much like pre-Santa jitters as a 7-year old, I’m so excited to potentially meet Warren Buffett tomorrow for the 1st time that my little reptile brain won’t turn off. Ridiculous? Perhaps, but he (Warren, not Santa) is perhaps the greatest investor the US has ever produced.

So what do you say to the world’s richest man if you, by some miracle, end up standing at the urinal next to him? You better know in advance or you’ll sound like a Hannah Montana fan.

This is why learning to elevator pitch — how to deliver your message is 60 seconds or less — is one of the most important skills to develop if you ever plan on interacting with real players and demi-gods like the Oracle of Omaha… Read More

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Fireside Chat: Google and Tim Ferriss

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This fireside chat at Google in London was also simulcast to their offices in Ireland, Sweden, and Moscow. It was a blast.

It covered tons of topics never discussed on the blog before: proposed improvements to Gmail (please!), the real original book title, using telephone vs. e-mail, principles and case studies, metrics (including exercise), analysis vs. intuition, the declining dollar and personal outsourcing & geoarbitrage, and much more.

If you’re bored at work, you can listen to the audio while you browse Facebook :) My collection of 55 odd videos on YouTube can be found here if you want more semi-productive distraction before 5pm.

TGIF and have a wonderful weekend!

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