The Art of Strategic Laziness

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David Heinemeier Hansson ("DHH")

David Heinemeier Hansson (“DHH”)

The following is a guest post by Shane Snow, a frequent contributor to Wired and Fast Company.  Last year, he wrote about his two-week Soylent experiment, which went viral and racked up 500+ comments.

This post is adapted from his new book, SMARTCUTSand it will teach you a few things:

  • How to use strategic “laziness” to dramatically accelerate progress
  • How “DHH” became a world-class car racer in record time, and how he revolutionized programming (they’re related)
  • A basic intro to computer programming abstraction

Note: the technical aspects of programming have been simplified for a lay audience.  If you’d like to point out clarifications or subtleties, please share your thoughts in the comments!   I’d love to read them, as I’m thinking of experimenting with programming soon.

Enter Shane Snow

The team was in third place by the time David Heinemeier Hansson leapt into the cockpit of the black-and-pink Le Mans Prototype 2 and accelerated to 120 miles per hour. A dozen drivers jostled for position at his tail. The lead car was pulling away from the pack—a full lap ahead.

This was the 6 Hours of Silverstone, a six-hour timed race held each year in Northamptonshire, UK, part of the World Endurance Championship. Heinemeier Hansson’s team, Oak Racing, hoped to place well enough here to keep them competitive in the standings for the upcoming 24 Hours of Le Mans, the Tour de France of automobile racing.

Heinemeier Hansson was the least experienced driver among his teammates, but the Oak team had placed a third of this important race in his hands.

Determined to close the gap left by his teammate, Heinemeier Hansson put pedal to floor, hugging the curves of the 3.7-mile track that would be his singular focus for the next two hours. But as three g’s of acceleration slammed into his body, he began to slide around the open cockpit. Left, then right, then left. Something was wrong with his seat.

In endurance racing, a first place car can win a six- or 12-hour race by five seconds or less. Winning comes down to two factors: the equipment and the driver. However, rules are established to ensure that every car is relatively matched, which means outcomes are determined almost entirely by the drivers’ ability to focus and optimize thousands of tiny decisions.

Shifting attention from the road to, say, a maladjusted driver’s seat for even a second could give another car the opportunity to pass. But at 120 miles per hour, a wrong move might mean worse than losing the trophy.  As Heinemeier Hansson put it, “Either you think about the task at hand or you die.”

Turn by turn, he fought centrifugal force, attempting to keep from flying out while creeping up on the ADR-Delta car in front of him.

And then it started to rain… Read More

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Need to Borrow Some Strength Today? Watch This.

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People often ask me, “Who inspires you? Who do you look up to?” One immediate answer is Kyle Maynard.

I’ve been blessed to spend time with Kyle, who encourages you — in the most powerful, unspoken of ways — to do more, be more, and help more.

How do you compete in wrestling or MMA without arms or legs? How on earth do you climb Kilimanjaro on, not your hands and knees, your elbows and knees? How do you face the challenges no one thinks you can?

Life can be overwhelming. Hope can be lost. Whether you’re facing a little self-doubt, an extended depression, or the darkest of thoughts, I suggest you watch the above video.

Thank you to BJJ Caveman for reminding me to put this up. Damn, it’s powerful stuff.

Good luck, everyone, with whatever battles you’re fighting inside or outside of you.

You are not alone.

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Preventing Burnout: A Cautionary Tale

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My first in-person meeting with Charlie Hoehn. Zion National Park, 2009.

Charlie Hoehn first reached out to me in 2008 through Ramit Sethi.

Shortly thereafter, I hired him as a part-time intern. Eventually, he became a full-time employee.

For three years, we worked together on a number of projects, most notably the The 4-Hour Body and the Opening the Kimono event. Charlie’s responsibilities ranged from “professional” tasks (planning VIP parties, assembling scandalous guest posts, coordinating logistics for 15,000 orders during the Land Rush campaign, etc.) to productive tomfoolery (epic grocery shopping spreesediting vajayjay photos, photographing giraffe make outs, persuading me to swallow 25 pills at once).

It was one hell of a ride.  We had a lot of fun, and we had some huge successes.

From day one, Charlie expressed a constant desire to become a hyper-efficient and effective entrepreneur. His role expanded as he requested more responsibilities (“What else can I do to help?” he’d ask me repeatedly), and we often found ourselves juggling several projects at once.

Most of the time, we handled it well. And as Charlie’s comfort zone stretched, his confidence increased, his communication and abilities improved, and our day-to-day operations were generally strife-free. We worked well together.

Then — in the middle of making The 4-Hour Chef – he suddenly quit.   It hit me like a ton of bricks.

Finding work-life balance (or work-life “separation,” as I prefer) in a connected world is challenging.  Speaking personally, I’m either 100% ON (for book launches, creative deadlines, etc.) or 100% OFF (such as my recent excursion to Bali). This ability to hit the shut-off switch helps me remain sane, separate work from pleasure, and it usually prevents me from burning out.

In this post, Charlie will share his story: what it was like to work with me for three years, and what led up to his burnout.

For all Type-A driven readers — especially those who struggle with the shut-off switch — this one is for you… Read More

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The Odd (And Effective) Routines of Famous Minds like Beethoven, Maya Angelou, and Francis Bacon

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Wine is part of my creative process. How I use it has been influenced by other writers. Why reinvent the wheel?

Sometimes, peculiar routines are the key to sanity… and productivity.

For years, I wrote from 11pm-4am or so, fueled by carefully timed yerba mate tea, Malbec, and Casino Royale left on repeat in my peripheral vision.

But who am I? Let’s explore the odd and effective routines of several creative icons: Maya Angelou (author), Francis Bacon (painter), W.H. Auden (poet), and Ludwig van Beethoven (composer).

Here’s an appetizer, before we get to the full routines:

Maya Angelou rented a “tiny, mean” hotel or motel room to do her writing;
Francis Bacon preferred to work with a hangover;
W.H. Auden took Benzedrine the way many people take a multivitamin; and
Beethoven counted out 60 coffee beans (exactly!) each morning, and developed his compositions through walking and obsessive bathing.

Enjoy the detailed profiles below.

All were excerpted from one of my favorite books–Daily Rituals: How Artists Work–which contains nearly 200 routines of some of the greatest minds of the last four hundred years: famous novelists, poets, playwrights, painters, philosophers, scientists, and mathematicians… Read More

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The Ugly New York Times Bestseller — The Creative Process in Action

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(Photo: photosteve101)

“Put down everything that comes into your head and then you’re a writer. But an author is one who can judge his own stuff’s worth, without pity, and destroy most of it.”
– Sidonie-Gabrielle Colette

“Substitute ‘damn’ every time you’re inclined to write ‘very'; your editor will delete it and the writing will be just as it should be.”
– Mark Twain

Writing isn’t a clean process.

In general, attempting to be creative isn’t a clean process. It’s filthy. I wish I could poo diamonds, but — alas — I am not built for such miracles. Instead, I plod and stumble my way through revisions, hacking at mental cobwebs and killing inner demons. Eventually, enough caffeine and wine permitting, I might look down and see something that doesn’t make me gag.

To give you an idea, below are some hand edits of the Introduction to The 4-Hour Chef, which–much improvement later–hit the NYT and WSJ bestseller lists in November of 2012. As I write this, it’s hovering around #180 on Amazon. Keep in mind that the below is after 5-10 drafts:

Download a full-size PDF of my edits here

Even this simple blog post, as one example, was revised and rewritten 14 times. The iteration pays off — it ended up getting 700+ comments. Conversely, one-take wonders usually get burned at the stake, and rightly so.

“Revising,” “iterating” (in start-up speak), “editing”…no matter what you call it, it’s tweaking something bad or mediocre until it finally works. As Ernest Hemingway said, “The first draft of anything is shit.”

This applies to much more than writing. Ernest would no doubt agree that my first attempt at a blog was shittier than shitty. Here are the “before” pics from 2007. Note that my friend Ramit Sethi and others had equally hideous “rough drafts” of their sites. It’s par for the course… Read More

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"Productivity" Tricks for the Neurotic, Manic-Depressive, and Crazy (Like Me)

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header_5.jpg__548×230_
Sometimes, life seems upside-down.

I originally wrote this post months ago, but I’ve been too self-conscious to publish it until now. This quote convinced me to put on my big girl pants:

“The moment that you feel that, just possibly, you’re walking down the street naked, exposing too much of your heart and your mind and what exists on the inside, showing too much of yourself. That’s the moment you may be starting to get it right.”
– Neil Gaiman
University of the Arts Commencement Speech

So, here goes, and I hope it helps at least a few of you.

Reality Check

A few months ago, I had a birthday party.

A dozen friends and I gathered for several days of wonderful sun, beach, and catching up. On the last day, I didn’t get up until 11:30am, knowing full well that the last remaining friends were leaving at 12 noon.

I was afraid of being alone.

Like a child, I hid my head under the covers (literally) and hit snooze until reality couldn’t be postponed any further.

But…why am I telling you this?… Read More

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You Are What You Read: 14 Thought Leaders Share Their Bookshelves

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Photo: Ozyman

The following is a guest post by Shane Snow, a frequent contributor to Wired and Fast Company. It includes photographs of some fun bookshelves, including yours truly (Tim Ferriss). CLICK ALL IMAGES TO ENLARGE.

Enter Shane

They say a person’s eyes are “the window to the soul.”

I am not very good at pupil-based soul-reading, but I’ve found that I can learn a lot about a person by the books on his or her shelf. When I go to someone’s house or office for the first time, my favorite thing to do is check out the bookshelf.

Here’s what’s on mine:


(click to enlarge any and all photos in this post)

Storytelling is a powerful force, as I’m a fan of reminding people. Stories—fiction and non—make ideas stick; they change minds and shape us in often subconscious ways. I believe the mind of a well-read person is heavily influenced by the books of her past.

A few weeks ago, I decided to conduct a little experiment.

I emailed a few friends and people I admired and asked them if I could see photographs of their bookshelves (or book stacks or Kindle screens). Just about everybody said, “yes.” The experiment soon metastasized, and I started pestering thought leaders in spaces I followed–tech, advertising, philanthropy–to see what books the innovators cared enough about to allot real estate.

Soon, I had more photos than I knew what to do with. Here are some of my favorites:

 

Hilary Mason, Chief Scientist at bit.ly and one of the smartest women in American tech

 

Fred Wilson, Partner at Union Square Ventures and the man responsible for investments in Tumblr, Etsy, CodeAcademy, KickStarter, Meetup, Soundcloud, Twitter, Behance, and StackExchange… Read More

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